Homeowners, designers, builders, and architects celebrated the opening of Control4 Certified Showrooms, learning about smart home solutions and connecting with their local professional.
Salt Lake City, UT – June 6, 2018 at 11 a.m. ET – Control4 Corporation (NASDAQ: CTRL), a leading global provider of smart home solutions, celebrated the opening of 150 new Control4 Certified Showrooms from Control4 Authorized Dealers worldwide with events that spanned 5 countries and 25 markets. The event, called #C4Yourself Day, was deemed a tremendous success by dealers, with potential new customers attending for ribbon cuttings, local celebrity hosts, live music, interactive demonstrations of Control4 Smart Home experiences, and prizes including Control4 starter kits.
The demand for smart home expertise is growing: The 2017 True Cost Report from Home Advisor states, “40 percent of millennial homeowners say they’ll hire a pro for every project, compared with 53 percent of baby boomers. About seven years from now we can expect an increased demand among millennials for professional home services;” the National Association of Home Buildersreported that the millennial generation is looking for homes that cater to their advanced technological needs; and a recent U.S. Houzz Smart Home Trends Study found that “the majority of renovating homeowners rely on professional help to install their smart home security, climate control, and lighting.”
Through Control4 Certified Showrooms, the dealers are now in a position to visually demonstrate world-class, professionally-installed smart home experiences that vividly show consumers how experts can design and properly install custom systems that add real value to their homes and lives. Control4 Certified Showroom Dealers shared their excitement:
“We had an incredible crowd at our C4Yourself Day event – at least 150 visitors in just four hours. Our guests were blown away by the smart panelized lighting and loved the Triad audio experience. We were able to connect with homeowners, interior designers, and other potential partners in our market and everyone who visited left impressed. It was a great event!” said Javier Suarez, President of Linear Lighting and Control in Miami, FL.
“Our Certified Showroom has a tremendous product selection with vignettes and smart home demonstrations that simulate what automation is like in a real home. This helps give our guests a deeper understanding about how smart lighting, comfort, security, and entertainment can be orchestrated in their own home. We were thrilled to welcome so many people during the C4Yourself event. Thanks to the event we are moving forward with numerous prospects that are likely to generate significant revenue for our business. And I thought we were just having fun!” commented Brian Glabman, CEO of Glabman Technology Solutions in Orange County, CA.
“Our Certified Showroom launch was a complete success — it was a real community event with local food and bands and even a ribbon-cutting by Mayor Alan Arakawa of the County of Maui. We’re proud of our Certified Showroom and our grand opening event was just the beginning. We’re excited to use it to demo what the Control4 smart home can do for homeowners and home builders in Maui,” stated Clifford Wright, President of Control Freaks Hawaii in Kahului, HI.
As evidenced by the first #C4Yourself Day turnout, creating wow-factor environments in Control4 Certified Showrooms helps consumers learn about, experience, and interact with smart home solutions. The open house events highlighted the flexibility of the Control4 Smart Home, impressed upon the variety of lifestyle enhancements and personal touches homeowners can add, and showcased the vast ecosystem of connected devices that can suit any size home, new build, or remodel. Homeowners, architects, and designers visited their local showroom to connect with the dealer, to test out features, control methods, and devices before adding them to their own home or projects.
“We’re impressed by the great lengths that all of our dealers have taken to make these events memorable and to demonstrate in their unique ways, the value of the Control4 Smart Home. Each brought their own expertise, enthusiasm, and personal touches to connect with their local communities and it translated to immensely successful C4Yourself Day events across the globe,” said Susan Cashen, Senior Vice President of Marketing at Control4.
Though the inaugural Control4 #C4Yourself Day event has concluded, consumers around the world can continue to visit their local Certified Showroom location across the U.S., Canada, UK, China, and Australia. Find a showroom near you using the Control Dealer Locator.
For more information on Control4 visit www.control4.com.