Trueform helps MTA enter digital age
London, UK, – Trueform Digital, a leading designer, manufacturer and installer of indoor and outdoor DooH displays, has signed a major contract to manufacturer a range of purpose-built digital displays kiosks for New York City’s Subway.
The London based company, which has provided more than 150,000 solutions to premium retail, leisure and transportation locations throughout the world, was selected as part of a $19 billion signal and station upgrade programme by the New York Metropolitan Transportation Authority (MTA).
The New York Subway, first installed back in 1904, is the city’s most popular go-to mode of transport, with almost six million people boarding trains from its 472 stations each day.
Traditionally, static signs have been used to provide standard timetabled information, as well as a basic map of the local area at station entrances. As part of the upgrade programme, the MTA wanted take on a digital approach in order to provide a broader, more detailed and more versatile offering for an enhanced public service.
Taking just four months to complete, 10 digital kiosks (named simply as ‘digital customer information totems’), have been manufactured and installed across numerous subway stations, with more to be added as the upgrade programme continues.
Jonathan Morley, CEO, Trueform Digital, commented: “Our relationship with the City of New York was established some eight years ago and over this time Trueform has secured long term contracts and provided significant infrastructure throughout the city. This latest project is another extension of this great relationship.”
Each kiosk includes an outdoor digital screen, providing live travel information (train times/status), local maps, plus the flexibility to display a range of other different content and messaging – including advertising.
The kiosks are fully ingress protected (IP), specifically designed to withstand extreme weather conditions and temperatures (hot and cold), as well as being viewable in direct sunlight. They have also been designed using materials to withstand aggressive acts of vandalism and can be monitored and managed entirely remotely, ensuring minimal downtime should something ever go wrong.
Morley added: “We are incredibly proud to have provided such an important piece of public transport technology to one of the world’s most iconic transit agencies in one of the world’s most iconic cities.
“Trueform has a proven track record of successful delivery of products into transportation environments over many trading years. We know what we are doing, and this experience makes the decision to choose Trueform over less experienced competitors a clear one.”