Widgets Magazine

Shure ReBrands to Signal New Energy in the Audio Markets They Serve

Booth 5845 – In the Shure booth, Chris Lyons explains to AV Nation’s Matt Scott that Shure’s recent rebranding is meant to signal their new energy and renewed commitment to the markets they serve. Audio is so important to the end user experience, and it’s important that, as an industry, we continue to press into new technological territory. To that end, one focus for sure is education. On the website, users – both integrators and end users – can download all kinds of educational information about Shure products.

The MXA910 ceiling array microphone has been an incredibly popular product, so now Shure has turbo-charged it with more DSP and capability by building in Intellimix. This gives the 910 more acoustic echo cancellation, electronic noise reduction, automatic mixing, and automatic gain control just to name a few new features. There is also a feature called Auto-Focus – so if someone leans back or stands up, the microphone shifts in real time to stay focused on the talker. Additionally, Shure has added these out-of-the-box set-up abilities with less configuration, making it more of a turnkey solution. This is all backward compatible by adding the firmware to your existing 910 at no cost.

Lyons also talks about evolving conference systems to be sensitive to style needs, like non-standard ceilings. Now, Shure is adding an option for gooseneck mics to give people more options. Appearance should never be an obstacle to incredible audio.

Get more information about Shure at their website. See AV Nation’s coverage of Shure news on their website.

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