Sabrina Allard of Broadsign is in the AVNation ISE Studio to discuss the company’s enhanced OOH platform.
With a large European customer base, Broadsign is eager to show off its new and enhanced platform since the acquisition of Ayuda last year.
“Our out-of-home platform has grown tremendously across static, digital and programmatic,” Allard says. “We have new optimized ad sales tools to help ad sales teams.”
Allard also breaks down the differences between Broadsign’s key markets.