Your Virtual Tradeshow is the joint brainchild of Mike Yaccino, CEO, ExtraMile Inc., Robin Duggan, 2GC Inc., and John Lostroscio, President, Artence Consulting, LLC
With social distancing the new normal in the foreseeable future, AV industry veterans created “Your Virtual Tradeshow,” a unique service that enables brands to deliver an immersive, multi-level production to current and prospective clients.
Chicago-based, Your Virtual Tradeshow is the joint brainchild of Mike Yaccino, CEO, ExtraMile Inc., Robin Duggan, 2GC Inc., and John Lostroscio, President, Artence Consulting, LLC, each of whom has over 30 years’ experience in the AV integration industry. The team believes that businesses must display agility, especially in times like we’re currently experiencing. By reallocating a fraction of the budget typically allocated toward trade show marketing, Your Virtual Tradeshow gives brands the opportunity to deliver all of the excitement without the costs of staff travel and entertainment, while sharply reducing freight shipping expenses, installation and dismantling charges and eliminating material handling fees (drayage).
“Your Virtual Tradeshow is a creatively planned production that leverages a physical asset like a trade show booth, or slick 3D animation, to create a dynamic tour of your new products,” commented Mike Yaccino, CEO of ExtraMile Inc. “As shows are being canceled or rescheduled, companies still need to get their new product information out, and a well-produced, first-rate event allows them to represent their brand in a trade show quality format. Mixing the digital and physical world allows for an incredibly rich experience.”
“While many publishers offer video conferencing or webinar solutions, they lack the luster and excitement of a trade show. Our goal is to deliver a show experience in an unexpected format that is powerfully intriguing, immersive, and memorable,” continued Yaccino. “Seeing a trade show booth on a video with colorful interview and fly-in effects and powerful graphics will turn heads. And this hasn’t been done before. It’s an effective way to fully share the show experience, and it’s a fraction of an actual show cost.”
Options are nearly limitless and can include tools like show demos, infographics, and exciting webinars with a live host and SMEs that would conclude for an interactive Q&A session. That content can then be used on the exhibitor’s website, in social media, dealer newsletters, and other marketing uses.