Integral Marketing appoints John de St. Germain as business development manager

St. Germain will manage the day-to-day operations of the company including business development strategies, dealer program development, and supporting the company’s current and growing account base

Integral Marketing, the rep fulfillment company serving dealers in the Southwest announces the appointment of industry veteran, John “Jody” de St. Germain as Business Development Manager. In his new role, Jody will manage the day-to-day operations of the company including business development strategies, dealer program development, and supporting the company’s current and growing account base. In addition to his role with Integral Marketing, Jody also joins renowned sales company, The Lucas Sales Group in regional and key account sales management roles.

With a dynamic career spanning more than 20 years in the consumer electronics industry, Jody brings valuable experience to his new role at Integral Marketing. Jody’s past experience includes prominent roles at various AV companies including Clarion Corporation, Nakamichi, and Kaleidescape, where he worked in various sales management positions helping to develop the sales strategy for each brand from the ground up across the U.S. and in some cases globally as well. At all three companies, Jody was recognized for the significant increase in sales during his tenure.

“We are excited for Jody in his new role with Integral Marketing and delighted to have him also join The Lucas Sales Group,” said Steve Lucas, President of The Lucas Sales Group. “Jody is a top-notch individual and industry expert that will help us continue to grow our business with ‘best-in-class’ service.”

“After stepping out of the consumer electronics industry for the past five years, I’m excited to be back and contributing to the future vision and growth of Integral Marketing and The Lucas Sales Group,” said Jody. “Both companies have a long history of supplying its valued dealer network with a solid line card of tier one AV brands. I’m enjoying digging my heels in and, along with the rest of the Integral Marketing and The Lucas Sales Group teams, further developing the companies to best cater to our loyal customer base.”

To learn more about Integral Marketing, please visit, www.integralmktg.com.

To learn  more about The Lucas Sales Group visit, www.lucassales.group.