UMEA, Sweden – At Konftel, global annual sales growth reached levels never before seen in over 30 years of business – as 2020 reinforced the company’s successful transition into a major video conferencing player, with high performance cameras and flexible video kits, complemented by its renowned audio innovations.
Each year Konftel highlights its key distributors around the world with a special Konftel accolade, spanning best partners and largest growth, across different territories. The company says during 2020 their dedication was more relevant than ever following a huge shift to remote working and video meetings – as part of a dedicated two-tier route to market.
Rising to the challenge
“When the majority of office workers around the world suddenly needed effective distance meeting solutions to continue to perform, our partners and their reseller networks rose to the challenge and played a frontline role to help them transition,” says Tommy Edlund, Director of Global Sales at Konftel. “We think it is vital to recognize their supreme efforts in keeping the world productive during such challenging times. It feels extra special to hand out the awards to some of our most skillful partners this year.”
High-quality video kits such as the Konftel C20Ego and award-winning C50800 Hybrid have been designed as a ‘perfect fit’ for today’s dispersed workforce trends. In mid-February, Konftel added the Konftel Cam10, a business class webcam for desktop users who demand professional quality personal video meetings, to its expanding portfolio.
“We are living in different times and a different world, especially around distance working. The world is holding its breath about the successful rollout of a vaccine, but even when people do return to the office in bigger numbers, expectations around flexible and agile working have changed forever. We won’t go back to before,” says Edlund.
Awards to devoted partners
Konftel recognizes the importance of its devoted distribution partners to ensure growing numbers of end users can ‘come together even when apart’. Its hall of fame comprises:
North America Jenne Inc (Best Partner and Largest Growth)
Western Europe Exertis PRO AV (Best Partner and Largest Growth)
Central Europe KONTEL Spolka Z Ograniczona (Largest Growth)
Eastern Europe EMAG (Best Partner)
Northern Europe PeBeCom AS (Largest Growth)
DACH Komsa Kommunikation Sachsen AG (Best Partner) and Herweck AG (Largest Growth)
UK & Ireland Exertis (UK) Limited (Best Partner)
Southeast Asia VExpress Distribution (Best Partner)
Northeast Asia Control Tech Group Ltd (Best Partner) and Kaul Data System Inc (Largest Growth)
“The world has changed and Konftel has evolved too as we further strengthen our position as a leading video conferencing specialist – backed by a loyal and dedicated distributor and reseller base, that underpins our fully committed two-tier business model, with no direct sales.”
Edlund continued: “Our strong partner network, combined with an expanding and innovative product portfolio has catapulted Konftel further forward and helped organizations across the globe successfully transition to more hybrid ways of working. We expect these trends to continue for the long term, based on sustainability, agility and high performance visual and audio technologies.”
Enables sustainable investments
In addition Konftel is also inspiring more ‘greener’ ways of working, as demonstrated by its Climate Neutral Certified status. Edlund points out how many more rooms need to be adapted for video conferencing, especially when people return to the workplace and almost every meeting will have at least one participant joining from a distance. He highlights how sustainable climate friendly products are particularly important in relation to the large volume of hardware investments, catering for the hybrid workplace.
He concluded: “2020 saw massive changes which will never go back to the way they were before. Conferencing is a proven and effective environmentally friendly alternative to business travel, and it will continue to play a key role as working life evolves. We are ideally placed to help resellers transition their customers to more hybrid ways of working as the digital transformation journey gathers pace in 2021 and beyond. Our high sales growth demonstrates this and we thank all our partners everywhere for their valued support.”