CHAPEL HILL, N.C. — THE rAVe Agency, the AV industry’s only creative agency, is pleased to announce Megan A. Dutta as emerging markets director. Dutta brings more than 15 years of marketing, communications, and leadership success to THE rAVe Agency. She will be instrumental in expanding rAVe LAVNCH to emerging markets and technologies.
Dutta—former content director for Systems Contractor News (SCN) and Digital Signage Magazine, both Future U.S. publications—is well-known for her leadership and passion for the audiovisual industry. At Future U.S., Dutta was responsible for print and digital content—including virtual and in-person events for integrators, consultants, technology managers, and the like. Prior to her role with Future U.S., Dutta was the marketing communication manager for Peerless-AV, where she led the company’s global marketing and communications department.
Dutta is the recipient of AVIXA’s 2017 Young AV Professional Award, Women in Consumer Technology’s 2018 Woman to Watch Award, and was featured on Dealerscope’s 40 under 40 list in 2017. Dutta is co-founder of Women of Digital Signage, an organization designed to provide a pathway to promote networking, mentoring, and personal growth.
“We are excited to welcome Megan to THE rAVe Agency,” said Gary Kayye, co-founder and director of THE rAVe Agency. “Nearly two years ago, THE rAVe Agency introduced LAVNCH to the AV industry. Since its introduction, LAVNCH has become the leading platform for both virtual and hybrid events hosting events for over 60 companies. Industry manufacturers, organizations, and groups have hired THE rAVe Agency to host their product launches, regional conferences, webinars, and other events virtually in addition to converting their live events into hybrid events.Megan’s creativity and leadership will be instrumental in expanding LAVNCH to emerging market and technologies across the world.”
“I’ve always admired THE rAVe Agency’s creativity and future-forward mindset, and I’m excited to be joining their innovative and fast-paced team,” said Dutta. “I’m excited to increase the visibility of the LAVNCH platform to a global marketplace and share the increasingly important role that audiovisual solutions play in today’s world. We’ll be able to use the LAVNCH platform to explore emerging trends like augmented reality and more—bringing knowledge about hot new trends to the pro AV industry and beyond.”
Dutta will expand rAVe LAVNCH to reach new, emerging markets and technologies, globally. With [LAVNCH], THE rAVe Agency can convert an analog, in-person conference into a 365-day online virtual conference. [LAVNCH] can host virtual conferences, hybrid events, and webinars. [LAVNCH] is a turn-key service that includes production assistance, email marketing, marketing campaigns, registration campaigns, graphic creation, social media promotion, and complete lead and engagement follow-up data.