PPDS has revealed its partnership with Red Bull Racing, becoming RBR’s Team Supplier. The collaboration sees the professional display provider delivering across its portfolio of products, with professional displays and monitors on tour with the team throughout the season.
“We’re proud and excited to have become an official Team Supplier of Red Bull Racing who, like PPDS, understand the true value and benefits of having deeply aligned, close working partnerships in order to achieve goals. We have worked to fully understand RBR’s deepest needs from their display portfolio – identifying and, for the LED wall, building from scratch, solutions that not only match their visions and ambitions but surpass them. We can’t wait for the new season to get started,” said Ron Cottaar, Marketing Director at PPDS.
Building on PPDS’ sponsorship in the sports realm, this relationship sees 60 Philips professional displays and monitors used by the RBR trackside hospitality team during all 23 x Grand Prix race events throughout the 2022 FIA World Championship season.
Fulfilling RBR’s ambitions to offer unrivaled, beyond-the-grandstand, VIP hospitality experiences for the 2022 Championship season, a suite of Philips professional displays will now feature inside the stylish Red Bull Racing Paddock Club™, bringing F1™ enthusiasts closer-than-ever to the action.
Housed above the team garage and pit lane, the Red Bull Racing Paddock Club will include PPDS’ Chromecast built-in Philips MediaSuite and Philips B-Line professional TVs, providing live 4K UHD coverage of the race. Taking center stage in the RBR Paddock Club will be an imposing 10m², 1.5mm pixel pitch, Philips L-Line 9000 UHD direct-view LED display, creating a truly immersive and engaging indoor visual experience.
“When it comes to F1, every second counts, both on and off the track. A giant LED wall that needs to be installed 23 times a season in a busy, time and space-restricted environment may have seemed like a non-starter for some. However, at PPDS, this is just the type of challenge our teams enjoy rising to – a challenge that, working together with our partners, we were able to overcome, ensuring RBR guests are engaged with the most immersive, high quality and visual race day experience available anywhere in the F1™ Paddock Club,” said Martijn van der Woude, Director International Business Development at PPDS.