Barcelona-based digital signage technology start-up Nsign.tv appoints Albert Baranera as the company’s new managing director. Baranera will shape Nsign.tv’s sales channel and marketing strategy going forward.
“I am joining Nsign.tv at a really exciting moment. On one hand, the market is seeing a boom in the digitization of physical spaces, where brands and businesses are looking for a better connection and interaction with their audiences (customers, visitors, employees, clients). And, on the other, our digital signage platform is at an optimum moment with the right product, team, and the capability and strength to expand nationally and internationally,” Baranera said.
Baranera boasts 20 years of experience with top management positions with various international suppliers such as Plasco ID, Matica Technologies, BlueStar, Datopack ID, and Impuls ID Distribution.
“We are delighted to welcome Albert on board. His professional track record is grounded in three areas which are absolutely key for us, namely technology, internationality, and creating channels. He has the expertise required to organize the company’s various departments and focus them not only on having the best digital signage platform but also on being an attractive company for the different technological partners needed to guarantee the best solution for the end customer,” Toni Viñals, CEO of Nsign.tv said.
Albert Baranera’s immediate challenges include Nsign.tv’s upcoming participation at ISE 2022, the world’s biggest AV fair, scheduled for 10 through 13 May in Barcelona.
“We are really excited about exhibiting at ISE again. Visitors will be able to see how our platform has evolved technologically and how digital signage is much more than just showing audiovisual content. Now we are talking about full interaction with audiences using touch screens, IoT devices, and AI analytical functions.” Barenera added.