Audio conferencing manufacturer Nureva Inc. has announced the appointment of distributor Hitecindo Kharisma (M) Sdn. Bhd. (HIKA) as its distribution partner in Indonesia. HIKA first introduced Nureva’s revolutionary audio conferencing product line to the Malaysian market in 2021 to support the country’s growing hybrid work and school environments.
“Our experience with Nureva has been extremely positive in Malaysia, and we are honored to now be Nureva’s distributor in Indonesia,” said C.K. Lum, HIKA’s CEO. “There is huge market demand in Indonesia for technology that enables hybrid meetings and classrooms, and we are expecting a lot of success ahead.”
The company has expanded its distribution to Indonesia where the demand is much greater. Last month, Indonesia’s Ministry of Education, Culture, Research, and Technology mandated more schools to offer hybrid learning to reduce the number of students in class, and the Indonesian Teachers Association (IGI) is advocating for all schools across the country to require hybrid learning. Recognizing this, and with HIKA’s proven distribution approach, Nureva plans to rapidly grow its sales to business and education institutions throughout Indonesia.
“We have started to introduce Nureva audio to our key customers and partners in Indonesia, and the feedback has been overwhelmingly positive,” said Chrisna Dimyati, HIKA’s Indonesia sales manager. “We believe that Nureva’s revolutionary Microphone Mist technology is a game-changer for hybrid working and learning.”
Check out Nureva’s website to learn more about the new distribution partnership.