Widgets Magazine

PTZOptics and Midwich Group Expand Distribution Partnership

PTZOptics has extended its distribution partnership with the Midwich Group into the UK and Ireland. This partnership expands PTZOptics’s relationship with the Midwich Group, the global distributor of AV products that includes Midwich, Square One, and Starin. Both Midwich and Snap One will offer the full range of PTZOptics products starting April 1, 2022. 

“It’s been amazing to see, in less than a decade, the growth of PTZOptics into a truly international brand,” says Will Golde, Director of Channel Development for PTZOptics. “Midwich Group is the ideal partner to help bring PTZOptics into new markets in the UK and Ireland. With their deep understanding of customer needs in the broadcast space, technical savvy, and customer support capacity, they are uniquely equipped to help dealers achieve project success with our product line.”

Midwich and Square One will now offer customers access to PTZOptics’s award-winning lineup of affordable cameras and accessories, with global demands for video capture and livestreaming solutions on the rise.

“We’ve watched recognition of the PTZOptics brand and demand for their products surge over the course of their partnership with Starin in North America, especially in recent years with the expansion of IP and NDI® capabilities across their product lines,” says Ross Floyd, Divisional Director at Midwich. “We are confident we can replicate that success in the UK and Ireland.”

Learn more about the PTZOptics family of brands at ptzoptics.com.

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