With motorized window coverings and projection screens on the rise, Screen Innovations is taking deliberate steps to grab a piece of the action thanks to the appointment of Kim Parker as COO. Parker has the skills to strengthen and advance SI’s screen and shade business with dynamic marketing product development and service and support initiatives. Parker will spearhead programs focused on building a larger presence for SI within AV, systems integration, window covering, and other residential and commercial channels.
“From our beginnings as a garage start-up in Austin, Texas, we’ve established ourselves as a premier manufacturer of technologically advanced, design-forward screen and shade solutions in the systems integration community. It’s time to press forward, expanding opportunities and scale for our dealers,” says SI CEO Ryan Gustafson. “The projection screen and window covering markets continue to grow at record rates; we feel we have the right products and ideas to make a huge impact, and now, with Kim leading the charge, we have the right person in place to bring our screen and shade visions to fruition.”
A self-proclaimed fan of SI for years, Parker has kept a close eye on the company’s progression during his 13-year tenure at Control4 and Snap One. As SI’s new COO, Parker will be involved in every facet of the SI business, from product development, sales, and marketing to dealer support, training, and education.
“I was blown away by SI’s Black Diamond screen material the first time I witnessed it while touring the manufacturing facility years ago, and even encouraged our dealers to check it out,” Parker enthuses. “As SI evolved into shades, I saw a remarkable business opportunity and felt compelled to help them scale their business model to meet the incredible market demand, just as I had with Control4, Snap One, and other companies in the past.”
With Parker at the helm, SI is poised to build and broaden its shade and screen business through problem-solving, aesthetically appealing products, extensive training and education, and opportunities to work collaboratively with architects, designers, and window covering specialists.
“Kim understands that SI is only as successful as its dealers, and is committed to providing them with all the tools necessary to make shade a bigger, more profitable part of their business,” Gustafson says.