PPDS has announced the creation of its third regional business cluster in Europe, combining the strengths of its Nordic and Benelux teams. This will facilitate new and enhanced growth opportunities. Part of the ‘Business Without Boundaries’ strategy sees the business magnify the existing strengths of its Nordics and Benelux sales teams to support the company’s ambitious growth target.
As part of the new structure, Roeland Scholton has been promoted to the newly-created positions of Sales Director BNL and Nordics. He will see his responsibilities extend to lead and drive sales across both its Philips digital signage and developing direct view LED portfolios during his tenure.
“Roeland’s drive to succeed is well-known within our company and the industry and I am very pleased to expand his role, harnessing his energy to capture the incredible opportunities ahead in this combined market space. I have huge admiration for the hard work of our teams in both the Nordics and Benelux and we have designed this new structure to support them both in achieving their individual goals and our business ambitions,” said Franck Racapé, Head of Global Commercial at PPDS.
To also further strengthen PPDS’ global business, Mikael da Fonseca has been promoted to International Key Account Director Hospitality. PPDS’ unique IKAM approach was created to provide global consistency combined with local expertise for large-scale, multinational project installations, working with its network of trusted system integration partners serving more than 200+ countries.
da Fonseca joins Simone Gagliardi, Frank Trossen, and Valeriia Polovkova on the IKAM team, with the company confirming that long-serving PPDS Sales Director, Peter Vinke, is to retire in September.
“[Peter Vinke] boots were always going to be difficult to fill, and in Mikael da Fonseca, we have a natural leader with already proven passion, skills, and an exceptional track record. This leaves me with no doubt that he is the outstanding candidate we need to build on Peter’s achievements and to lead our hospitality display business forward during our next phase of growth. On behalf of the entire global team at PPDS, I wish Peter all the best for the next chapter and congratulate Mikael and Roeland on their well-deserved promotions. Together we are stronger,” Racapé said.