GRUBBRR announced the rollout of the Samsung Kiosk, powered by GRUBBRR, at BurgerFi corporate locations. BurgerFi selected GRUBBRR as its exclusive self-ordering technology provider. The kiosks are currently being deployed across all of BurgerFi’s corporate locations, while franchisees will have the opportunity to opt-in, as well.
“From upselling menu items to digital processing, and the newfound ability to offer our entire menu in real-time, the operational and technological benefits of GRUBBRR kiosks are tremendous,” said Karl Goodhew, Chief Technology Officer at BurgerFi. “We look forward to our continued partnership and cannot wait to see what’s in store for us next.”
In December 2021, BurgerFi launched a pilot program with GRUBBRR to test the effectiveness of self-ordering technology to decrease operating costs, minimize dependency on labor, increase revenue, and provide customers with a better overall experience. Throughout the pilot, the Samsung Kiosk powered by GRUBBRR showed a significant lift in sales, with average ticket sizes increasing by 18.5% and 52% of customers opting into upsells. The Kiosk also absorbed up to 133 orders per day on average, accounting for 75% of total orders placed in the store and 78% of net sales.
“BurgerFi is a known innovator when it comes to implementing digital technologies,” said Sam Zietz, CEO of GRUBBRR. “By automating tedious or routine tasks, restaurants such as BurgerFi are able to run their operations more efficiently with less labor, thereby saving on labor costs while maintaining a great customer experience.”
To learn more about how GRUBBRR’s solutions work in BurgerFi, you can read the BurgerFi Case Study at http://www.grubbrr.com.