Integrated Systems Europe 2023 returns to Barcelona, which means that AVNation is also here to cover the latest innovations within the AV industry. We join Sony’s Vice President of Professional Display Solutions Rich Ventura in their booth to discuss their virtual production solutions.
“The great thing about Sony is that we own this ecosystem,” says Ventura. “It’s not just the displays. We have the cameras, we have all of our workflows with our media production equipment. We can deliver the whole thing with our customers and partners and build out an amazing scenario.” Sony has worn many hats in the technical space, from cameras to music players to game consoles and much more. The potential for virtual sets and productions is just an amalgamation of these sectors running together.
Virtual production is a relatively recent trend, used for major media and now is finding its way to the corporate space. Through the use of displays instead of traditional green screens, spaces are brought to life for the actor or subject to witness in front of them.
The screen backing these virtual productions is the Crystal LED BH series. These super-sized LED video walls produce premium images that can work even in brightly lit spaces.