AVNation is covering Integrated System Europe 2023 in Barcelona, and all of the latest innovations within the AV industry. We sit down with Broadsign’s Director of Product Marketing Sabira Allard to discuss the digital space.
Broadsign empowers media owners to scale and manage their out-of-home content for digital signage in many different verticals. After twenty years in the business, they are responsible for 24 billion advertisements served across 82 countries per month.
Digital Signage can be a great boon for the retail space, and much more potent than printed content. “If retailers start adding digital screens and out-of-home as part of their retail media network, they’re going to open up a whole new window of opportunity to monetize those screens.” Allard says.
As out-of-home is evolving, Broadsign is also updating their platforms to evolve alongside the market. They have also announced an upcoming feature for static content, bolstered by their recent acquisition of Ayuda. They have also added a new ad server, currently in beta. This allows media owners to offer highly customized and targeted campaigns.
More information about Broadsign and their OOH services can be found on their website. All of AVNation’s coverage of Integrated Systems Europe 2023 can be found here.