Widgets Magazine

The LIVE Life 37: Experiential Design vs Event Production

The Outcome & The Means To It

In today’s live events, many clients are focusing on the event experience more than the event production. What will this mean for live event AV companies and how can they prepare for this new mindset? We talk about this and more on our latest episode with VDA.
Host: Wallace Johnson


Show Notes:

This episode we cover the following topics:

  • The Shift In Moving From Event Production to Experiential Design
  • How the shifting focus to Experiential Design has affected how clients approach an RFP
  • What live event AV companies can be doing to help clients shift their focus to Experiential Design
  • How focusing on Experiential Design impacts the budget on Event Production
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