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Cogent360 Rebrands and Expands Virtual and Experiential Marketing Capabilities

COLLEGEVILLE, Pa. — COGENT360 is pleased to officially announce its new name and new website as it rebrands and expands its virtual and experiential marketing capabilities for CE manufacturers, buying groups, retailers, integration companies and other markets. With a focus on helping companies educate their sales channels about their products and services, Cogent360 — formerly Training Allies, has developed advanced media design capabilities including VR, 3D modeling, and ultrarealistic 360-degree virtual experiences that allow viewers to explore, interact, learn, make purchases, and many other options

As demand for virtual technologies and capabilities has increased, Cogent360 is ideally positioned to address this demand, having developed these essential tools and services over the last several years. They are now on the leading edge of VR design, creating ultra-realistic, interactive, immersive environments including virtual showrooms and experience centers that enable manufacturers and dealers to showcase products such as smart home controls, programmable lighting, appliance options, motorized screens, audio systems, and more.

Virtual lighting demonstration showing an evening and daytime view

“The possibilities with a dynamic virtual showroom are limitless, as you can provide a highly engaging and immersive ‘customer journey’ to anyone, anywhere. You can now bring your showroom to them and illustrate a wide array of key features and benefits, and even simulate system capabilities to excite customers with jaw-dropping features that can easily grow your project,” says Dave Chace, founder of Cogent360.

In the new virtual marketplace, most companies lack the design capabilities in-house to develop 3D, VR, and other virtual resources at this stage. It is critical to align with an experienced partner who understands not only the marketing side of the equation, but also has extensive experience in the consumer electronics and custom integration markets.



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