AVNation TV

Category: NAB 2025

  • Beyond the Conference Room: Shure’s AV Innovation Hits the Court

    Beyond the Conference Room: Shure’s AV Innovation Hits the Court

    At NAB Show 2025, AVNation.tv’s Tim Albright talked with Ryan Budvitis from Shure to explore how the brand is reimagining its renowned array microphone technology beyond the boardroom.

    In a surprising twist, the conversation took place on a basketball court—an unconventional space to highlight the capabilities of Shure’s conferencing solutions. Ryan explained how their advanced audio algorithms, originally designed for meeting rooms, are now being adapted to capture immersive sounds in sports environments—like the squeak of sneakers on hardwood and the swish of the net.

    “This is all about taking the Shure technology we know and love from the conference room and applying it in new, dynamic environments like sports and entertainment,” said Budvitis.

    Shure also showcased its Intellimix Room DSP system, bridging the gap between conferencing and broadcast. As AV, conferencing, and broadcast workflows continue to converge, solutions like these are empowering clients to operate seamlessly across platforms—whether it’s Microsoft Teams calls or high-end productions.

    This crossover isn’t new for Shure. “Look at the SM58—originally designed for the studio, it became the mic for live performances,” Ryan noted.

    To stay in the loop with Shure’s latest innovations, visit Shure.  Catch the full interview and more show floor coverage from NAB 2025 at AVNation.tv

  • Closing the Loop: How Sony Builds the Full Virtual Production Pipeline

    Closing the Loop: How Sony Builds the Full Virtual Production Pipeline

    At NAB Show 2025, AVNation’s Tim Albright chatted with Samuel Fares at the Sony booth to dive into one of the hottest topics in pro AV today: virtual production. And Sony isn’t just dipping a toe in—they’re going all in.

    Fares, part of the team leading Sony’s charge in this space, walked us through how Sony is uniquely positioned as the only camera manufacturer building both cinema-grade cameras and LED walls—offering unmatched color accuracy, sync precision, and full ecosystem control. Their close collaboration with Epic Games and Unreal Engine is pushing the boundaries even further. One standout innovation? A Virtual VENICE plugin that mirrors all camera settings in Unreal, making previs and real-world shoots nearly identical in execution.

    The big reveal at NAB was Sony’s brand-new camera tracking system, Ocellus, which officially completes their end-to-end virtual production solution. Mounted on the VENICE 2, ocellus provides real-time 3D positional data of the camera, syncing perfectly with their Verona LED panels—which come in 1.5mm and 2.3mm pitches for ultra-flexible set designs. That precision lets directors and DPs plan shots ahead of time, detect moiré before they shoot, and even compensate for off-angle color shifts thanks to Sony’s proprietary pixel orientation knowledge.

    And it doesn’t stop there. Ocellus works both indoors and outdoors, enabling FBX file exports that let creators seamlessly integrate CG characters or virtual elements in post. Want to film on location and drop in The Hulk later? Now you can—accurately and efficiently.

    Sony is also pushing the envelope on metadata integration, providing post teams with invaluable insight—like pinpointing moiré or focus issues—directly in the file.

    “This is the time Sony is really listening to the customer,” said Fares. “We’re building tools that simplify the entire virtual production workflow—for DPs, creatives, and production teams alike.”

    Learn more about Sony’s virtual production ecosystem, explore their free Unreal Engine plugins, and get your hands on the future of filmmaking at Sony. Watch the full interview and explore more show floor coverage from NAB Show 2025 at AVNation.tv.