Category: Business News

  • AtlasIED’s German Experience Center Holds Grand Opening

    AtlasIED’s German Experience Center Holds Grand Opening

    AtlasIED has officially opened its new Experience Center and showroom in Warendorf, Germany, creating a dedicated space for distributors, integrators, consultants, and end users across Europe. The multi-day launch event featured live product demonstrations, hands-on training, project presentations, and opportunities for attendees to explore and program the company’s Atmosphere platform.

    The new facility is designed to strengthen collaboration and provide year-round training opportunities for the European AV community. Alongside AtlasIED’s own product education programs, the center will offer specialized training on industry technologies such as Dante and EASE, helping partners build technical expertise and deliver more successful AV projects.

    AtlasIED, a recognized leader in the commercial audio and security industries, hosted a multi-day grand opening event at its highly anticipated Warendorf, Germany, experience center and showroom. The opening included hands-on training and product demos for a wide range of European distributors and integrators, as well as a reception and celebration to commemorate the event.

    The experience center is designed as a collaborative hub for distributors, system integrators, consultants, and end users to gain hands-on experience with the company’s solutions. During the opening event, attendees participated in live product demonstrations, project presentations, and interactive training sessions. They also had opportunities to directly access and program the Atmosphere platform.

    “Seeing the Warendorf experience center full of partners and clients was an incredibly rewarding milestone,” said Matt Czyzewski, Executive Vice President, AtlasIED. “Providing our colleagues in Europe with a dedicated space for hands-on demonstrations, training, and collaboration creates invaluable opportunities to connect in person while giving them the experience and knowledge they need to deliver successful projects.”

    In addition to manufacturer-led courses, AtlasIED is expanding its curriculum to include specialized instruction for third-party technologies, such as EASE and Dante™, while a dedicated seminar room supports small-group, software-focused training sessions.

    “As our presence in Europe continues to rapidly expand, having a dedicated space to connect with our customers is becoming increasingly important,” said Czyzewski. “There is nothing quite like learning in person, and I’m proud to announce that we will be able to offer these opportunities year-round moving forward.”

  • Audium brings LEA Professional to Portugal

    Audium brings LEA Professional to Portugal

    LEA Professional has partnered with Portuguese AV distributor Audium to expand the availability of its intelligent amplifier solutions across Portugal. With more than 40 years of experience in the professional audio industry, Audium will distribute LEA’s Network Connect and Dante Connect amplifier series, giving local integrators access to advanced cloud management, DSP, and remote monitoring capabilities for commercial AV projects.

    The partnership strengthens LEA Professional’s growing presence in Europe while giving Portuguese customers access to smart, networked amplification designed for modern AV installations. Both companies see the collaboration as an opportunity to deliver reliable, high-performance solutions that simplify system management and support the evolving needs of AV and IT professionals.

    In an effort to expand its international scope, LEA Professional today announces its partnership with Audium, an AV distributor based in the capital of Portugal. This partnership will bring LEA Professional’s extensive technology catalog, featuring industry-leading intelligent IT solutions, best-in-class DSP, and smart power management, to customers throughout Portugal.

    With over 40 years of experience in the professional audio industry, the Audium team is perfectly positioned to expand LEA’s presence in Europe. Through this partnership, Audium will represent LEA Professional’s award-winning Network Connect series of professional amplifiers and companion Dante Connect series featuring Dante and AES67 connectivity. These series enable integrators to utilize cloud-based remote control, monitoring, notifications, and more from any internet-enabled device, allowing them to stay connected anywhere in the world.

    “The Portuguese AV market prioritizes durability and consistency, and LEA exemplifies those principles exceptionally,” said Filipe Santos, Managing Director of Audium. “Through our partnership with LEA, we are better positioned to support our customers with fully customized, excellent, high-quality technology.”

    LEA Professional’s smart amplifiers are the most feature-rich amplifiers available in the industry — featuring onboard 96kHz DSP, LEA Cloud connectivity, WebUI, third-party API control, real-time load monitoring, Lo-Z/70V/100V selectable by channel, event, and fault monitoring, high-efficiency power design, over 3,000 speaker tuning presets, and LEA’s advanced amplifier control software, SharkWare.

    “As part of our commitment to growing in Europe, we’re extremely excited about the opportunity to work with Audium, a high-quality distributor with strong regional reach,” said Jeff Gorton, Sales Director, Europe and Africa, LEA Professional. “We are expanding the availability of our AV solutions alongside Audium while reflecting the exceptional standards of execution and efficiency that define our brand.”

  • Bose Professional Expands Ireland Distribution Network with Peats Partnership

    Bose Professional Expands Ireland Distribution Network with Peats Partnership

    Bose Professional has expanded its presence in Ireland by partnering with Peats Wholesale Ltd., one of the country’s leading AV and consumer technology distributors. The partnership is part of Bose Professional’s growing hybrid sales model, giving AV integrators and IT professionals better access to local technical support, system design expertise, training, and faster product availability through Peats’ Dublin-based operations.

    The collaboration also introduces Ireland’s first dedicated Bose Professional Experience Centre, where customers can explore the company’s full range of professional audio solutions. Despite Bose Professional’s upcoming transition to the 802 LABS brand in 2027, the company assures partners and customers that products, support, and business operations will continue without disruption.

    Bose Professional, a leading provider of world-class audio solutions, today announced the continued expansion of its global hybrid sales model by welcoming Peats Wholesale Ltd., Ireland’s leading consumer technology and Audio-Visual (AV) distribution company.

    Peats joins Bose Professional as part of the company’s growing hybrid sales model, integrating dedicated, in-house sales leadership and engineering with a network of best-in-class distributors worldwide. This strategic evolution is designed to deliver deeper regional engagement, streamlined access to technical resources, and a highly responsive partner experience from initial system design through final deployment.

    “Our partnership with Peats is a milestone in our mission to deliver unparalleled local service and responsiveness in the Irish market,” said Hans Vereecken, Vice President of International Sales, Bose Professional. “By combining Peats’ deep-rooted regional relationships with our advanced technical expertise, we can provide the dedicated, boots-on-the-ground support our customers need to execute complex projects with absolute confidence.”

    Based in Dublin, Peats connects global brands with Irish retail networks and professional AV/IT integrators. For the first time in Ireland, integrators and end user’s will be able to visit the Peats Wholesale Experience Centre and listen to the full line-up of Bose Professional solutions. Alongside its extensive product portfolio, Peats provides end-to-end technical expertise, including system design, product training, and after-sales support across the retail, corporate, education, and hospitality sectors. Bose Professional product support and training will be available on site in partnership with the Bose Professional UK & IRL Team, with products available over the counter or for next day delivery.

    “We are genuinely thrilled to deepen our relationship with Bose Professional as their tier one distributor for the Irish market,” said Geoffrey Peat, Managing Director of Peats Wholesale Ltd. “Adding Bose Professional products to the Peats line-up shows the seriousness and commitment that both companies

    place on developing the Irish market. The Peats team and I are looking forward to working with the Bose Professional team as we start this new journey together.”

    Bose Professional recently announced the company will be transitioning to a new brand, 802 LABS, beginning in February 2027. During the transition, Bose Professional and Peats’ customers and partners can expect seamless continuity across products, support, service, and business relationships.

  • PureLink and Clevertouch Announce Strategic Partnership

    PureLink and Clevertouch Announce Strategic Partnership

    PureLink GmbH and Clevertouch have formed a strategic partnership to deliver validated AV solutions for collaboration spaces, classrooms and digital signage applications. Under the agreement, selected PureLink connectivity and signal management products will be regularly tested with Clevertouch displays, helping AV integrators and IT teams deploy systems with greater confidence and compatibility.

    By combining PureLink’s professional AV connectivity solutions with Clevertouch’s interactive display technology, the partnership aims to simplify system design, reduce installation challenges and improve long-term reliability. The collaboration also reflects both companies’ focus on sustainable AV solutions through durable products, proven interoperability and dependable performance for professional installations.

    PureLink GmbH, a leading manufacturer of professional AV and IT connectivity solutions, and Clevertouch, a leading provider of interactive displays, collaboration technology and digital signage solutions, have entered into a strategic partnership to deliver validated AV solutions for professional collaboration, education and digital signage environments.

    As part of the collaboration, selected PureLink products will be regularly tested and validated with Clevertouch displays. This gives customers and integration partners greater confidence that connectivity, signal management and display technologies work together reliably in real-world installations.

    The partnership combines Clevertouch’s interactive displays with PureLink’s professional AV portfolio, including USB-C connectivity, signal management, workplace connectivity and video conferencing solutions. By validating recommended product combinations, both companies aim to simplify system planning, reduce installation complexity and improve long-term operational reliability.

    “Reliable interoperability is essential for today’s AV installations,” says Stephan Sloot, Sales Director at PureLink. “Working closely with Clevertouch enables us to offer our partners tested solutions that simplify deployment and provide greater confidence throughout every stage of a project.”

    The partnership also reflects both companies’ commitment to long-lasting, sustainable AV solutions by focusing on durable products, validated interoperability and dependable long-term performance.

    Further jointly validated solutions will be introduced as the collaboration continues to expand.

  • AtlasIED Partners with A&L Group to Expand Malaysia and Vietnam Footprint

    AtlasIED Partners with A&L Group to Expand Malaysia and Vietnam Footprint

    AtlasIED has partnered with Malaysia-based distributor A&L Group to strengthen its presence in Malaysia and Vietnam, expanding access to its commercial audio and security solutions across Southeast Asia. With more than 35 years of experience, A&L Group brings strong regional expertise, established customer relationships, and local support that will help drive AtlasIED’s growth in key markets.

    The partnership is focused on serving the increasing demand for AV solutions in sectors such as healthcare, education, and transportation. By combining AtlasIED’s long-standing reputation for innovation with A&L Group’s regional network and customer-first approach, both companies aim to deliver reliable solutions and better support for AV integrators, IT professionals, and end users throughout the APAC region.

    AtlasIED, a recognized leader in the commercial audio and security industries, today announced its partnership with Selangor, Malaysia-based AV distributor Acoustic & Lighting System (A&L Group). This partnership is set to greatly expand AtlasIED’s presence in Malaysia and Vietnam.

    A&L Group joins the partnership with over 35 years of industry experience. Originally founded in Malaysia, the team has expanded its footprint across Southeast Asia, including Vietnam. A&L Group prides itself on the strong, collaborative relationships it holds with clients, suppliers, and industry stakeholders. The team is entirely committed to fostering long-term partnerships based on reliability, quality, and open communication.

    “AtlasIED blends a 90-year legacy of quality with innovation, making it a global leader in commercial audio,” said Eugene Yeo, Group General Manager, A&L Group. “This aligns with our vision. As large-scale infrastructure opportunities expand rapidly across our region, partnering with AtlasIED allows us to elevate our expertise and capture this growing market.”

    With strong family-owned operational values, A&L Group aligns perfectly with AtlasIED’s values. Both companies prioritize family, community, and quality, promising a strong collaborative relationship that will bring AtlasIED’s technology catalog to Malaysia and Vietnam.

    “Southeast Asia is projected to expand well in the next 1-2 years,” continued Yeo. “To sustain rapid growth with a current infrastructure gap, we see opportunities in several key sectors such as healthcare, education, and transportation. By offering reliable local support in every market, we build lasting trust, allowing our partners to easily scale their businesses alongside us.”

    “The team at A&L Group shares our vision for top-notch client support and high-quality engineered solutions,” said Glenn Lin, Director of Sales for APAC at AtlasIED. “When both parties are in sync, partnerships become more valuable and productive, which fosters a positive outlook for the future of AtlasIED’s presence in the APAC region.”

  • Kramer commits to price stability and product availability amid continued AV market uncertainty

    Kramer commits to price stability and product availability amid continued AV market uncertainty

    Kramer is helping AV partners and customers manage ongoing market uncertainty by committing to stable pricing across most of its product portfolio through the end of 2026. As rising semiconductor costs and supply chain challenges continue to impact the technology industry, the company aims to give integrators, distributors and end users greater confidence when quoting and delivering projects within existing budgets.

    In addition to price stability, Kramer is increasing inventory across its high-demand product lines to improve product availability and reduce delivery delays. The company says these commitments reflect its focus on supporting customers with practical business decisions alongside technology innovation, helping AV and IT professionals keep projects on schedule despite continued market volatility.

    Kramer, a global leader in professional AV and collaboration solutions, today announced a global customer commitment designed to help partners and end customers quote with confidence, deliver projects on time, and navigate continued market uncertainty through the remainder of 2026.

    As organisations continue delivering technology projects against budgets established at the beginning of 2026, many are facing increasing pressure from spiraling costs, supply chain disruption and longer planning cycles. At the same time, many manufacturers across multiple technology sectors have introduced price increases driven by continued volatility in the global semiconductor market.

    To help customers reduce uncertainty and keep projects moving, Kramer is making two strategic commitments through the remainder of 2026: Price stability and improved product availability.

    Price Stability

    As part of a global initiative, Kramer will maintain current pricing across the vast majority of its product portfolio through the end of 2026, helping customers and partners continue delivering projects within approved budgets and quote future work with greater confidence.

    PC-based products — including VIA collaboration devices, Control Brains and Management devices — are excluded from this commitment due to the continued volatility of processors, memory, operating system licensing and other computing components.

    Improved Product Availability

    Alongside its pricing commitment, Kramer is making a strategic investment in inventory across key, high-demand product families to improve product availability and support faster delivery.

    By increasing inventory levels, the company aims to reduce delivery uncertainty, help customers move more quickly from quotation to deployment, and minimise project delays.

    “We understand the pressures our customers and partners are facing, with many of them working within budgets that were approved months ago, even as market conditions continue to change,” said Gilad Yron, CEO of Kramer. “We believe a technology partner should do more than deliver innovative products. We should also help customers navigate uncertainty wherever we can.

    “While costs continue to rise across our industry, we’ve made the strategic decision to maintain pricing across the vast majority of our portfolio through the remainder of 2026 while investing in greater product availability,” Yron added. “It’s our way of sharing the burden with our customers and partners, helping them plan with greater confidence and keep their business moving.”

    Yron believes the wider market will continue to experience supply chain volatility for at least another year, driven largely by unprecedented global demand for semiconductor technologies supporting AI infrastructure and data centre expansion.

    “The AV industry is closely tied to the wider semiconductor ecosystem,” he said. “Demand for silicon-based components continues to outpace supply across multiple industries. We expect that imbalance to continue before capacity gradually catches up over the next twelve months. While we can’t control every market condition, we can control how we respond to it.”

    The initiative reflects Kramer’s long-standing commitment to building strong partnerships with customers, distributors and system integrators by combining technology innovation with practical business decisions that support successful project delivery.

    “Innovation will always remain central to Kramer,” Yron added. “But great partnerships are built not only through technology, but through the decisions we make when our customers need us most.”

  • Audinate Introduces All-New Spanish Language Dante Training Program

    Audinate Introduces All-New Spanish Language Dante Training Program

    Audinate has expanded access to its Dante Certification program by launching the updated training curriculum in Spanish, making it easier for Spanish-speaking AV professionals to build their networking and AV-over-IP (AVoIP) skills. The free, three-level certification program includes refreshed content covering IP networking, VLANs, QoS, multicast, Dante Controller, AES67/ST 2110 interoperability, Dante Domain Manager, Dante Director, troubleshooting, and network design.

    The updated program reflects the growing demand for AV and IT convergence, helping integrators, IT teams, and technology professionals stay current with modern networked AV systems. Participants can also earn AVIXA Renewal Units and CEDIA CEUs, while certifications remain valid for three years, reinforcing Dante’s role as a leading platform for AV-over-IP education.

    Audinate Group Limited (ASX: AD8), the pioneer behind the Dante® AV-over-IP (AVoIP) platform, is pleased to announce that the new Dante Certification program is now available in Spanish.

    Designed for today’s rapidly evolving AV landscape, this essential update equips professionals with the networking and AVoIP expertise the industry demands, while offering up to 19.75 AVIXA Renewal Units and up to 10.75 CEDIA CEUs. Hundreds of thousands of AV professionals worldwide have participated in Dante training, underscoring the program’s role in advancing technical expertise and driving the global shift to AVoIP.

    What’s New

    The updated curriculum reflects the latest developments across the Dante platform. Participants will gain deeper insight into foundational networking concepts such as IP addressing, VLANs, QoS, multicast, and IGMP, as well as Dante-specific topics including network design, Dante Controller, AES67/ST2110 interoperability, Dante Domain Manager, Dante Director, advanced troubleshooting, and more.

    Courses are offered free of charge for all three levels, and certifications remain valid for three years.

    “We’re thrilled to launch the new training program in Spanish, making world-class Dante training accessible to Spanish-speaking AV professionals worldwide,” said Vince Lepore, Audinate’s Director of Global Training. “This update reflects our commitment to empowering professionals with the tools they need to lead in a rapidly evolving industry.”

    Levels 1, 2, and 3 of the Dante Certification program are now available in Spanish.

  • Content Vault Partner with XMA to Distribute Universal File Encryption Software

    Content Vault Partner with XMA to Distribute Universal File Encryption Software

    Content Vault has partnered with XMA as its exclusive UK distribution partner, making it easier for media, AV, and IT organizations to deploy secure content protection across production, post-production, and distribution workflows. The partnership expands access to Content Vault’s device-specific encryption technology, helping studios, broadcasters, and content owners protect sensitive files from unauthorized access while enabling secure collaboration.

    Alongside the partnership, Content Vault has upgraded its platform to support end-to-end encryption for all file types, including ZIP archives. By binding encrypted files to authorized devices, the platform ensures valuable intellectual property remains protected throughout the content lifecycle, addressing the growing need for stronger security across modern media production and distribution environments.

    Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announced a new strategic partnership with IT solutions provider XMA, as its exclusive UK distribution partner, alongside a major platform update that expands encryption capabilities across all file types.

    Through this partnership, XMA will support the rollout of Content Vault across the UK market, enabling organisations to securely protect sensitive assets across production, post-production and distribution workflows.

    “XMA is proud to partner with Content Vault to bring market-leading, device-specific encryption to our UK clients,” said Darren Howe, Strategy, Commercial Development & ESG Director at XMA. “This collaboration enables customers to protect their most valuable and sensitive creative and commercial assets and enables secure collaboration throughout the production, post-production and distribution chain.”

    In parallel, Content Vault has introduced a significant platform enhancement that extends end-to-end encryption to all file types, including compressed formats such as ZIP files. This update enables users to securely share, store, and distribute any intellectual property from individual assets to complex project bundles, with the same industry-leading protection Content Vault is renowned for.

    The latest update reinforces Content Vault’s core approach by applying device-specific encryption so files are bound to the intended device, ensuring that files remain secure and inaccessible without the designated device and credentials, even if a file is shared beyond authorised recipients.

    Chris Parsons, Managing Director of Content Vault, said, “During the recent ¡AU! Journal’s IP & Content Defence Summit, I underlined the simple truth that protecting creative IP requires solutions that are both robust and practical. Our partnership with XMA, together with our recent platform update, puts that principle into action. By extending device‑bound, end‑to‑end encryption to every file type we are making it easier for studios, post houses and distributors to collaborate efficiently while maintaining control over sensitive assets. This is about giving rights holders confidence that their work remains theirs, wherever it travels.”

    This announcement comes as demand for secure content workflows continues to grow across the media and entertainment sector, with increasing regulatory and commercial pressure to safeguard intellectual property throughout global production pipelines. Content Vault’s latest update directly addresses these challenges by embedding encryption at every stage of the production lifecycle.

  • Broadcast Solutions acquires BFE, expanding its lead in European broadcast, media and communications infrastructure

    Broadcast Solutions acquires BFE, expanding its lead in European broadcast, media and communications infrastructure

    Broadcast Solutions has acquired BFE Studio und Medien Systeme GmbH, expanding its capabilities as one of Europe’s leading providers of broadcast, media, and communications infrastructure. The acquisition brings together Broadcast Solutions’ expertise in system integration, IP production, cloud technologies, and outside broadcast vehicles with BFE’s strengths in studio technology, media IT, control rooms, workflow integration, and custom hardware and software development. BFE will continue operating under its established brand and leadership, ensuring customers experience no disruption to existing projects or support.

    The combined company is positioned to help broadcasters and media organizations manage increasingly complex production environments driven by IP, cloud, automation, and AI. By expanding engineering resources and technology expertise, Broadcast Solutions aims to deliver end-to-end solutions, from consulting and system design to implementation and long-term support, while strengthening its role as a trusted technology partner for broadcast, AV, and IT professionals across Europe and beyond.

    Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien Systeme GmbH. This transaction strengthens Broadcast Solutions’ position as one of Europe’s leading providers of broadcast, media and communications systems, and is specifically expanding its service portfolio to include in-depth expertise in the areas of studio and production technology, media IT, control centre and control room systems, and customised hardware and software development.

    As an independent company and an established brand with offices in Mainz and Vienna, BFE will become part of the Broadcast Solutions Group. The existing shareholders, Martin Dempf and Sven Hesselbach, will continue to jointly manage the company as managing directors. Peter Dinkel and Doris Hartl will continue to lead BFE in Vienna as managing directors. Customers and partners will not experience any changes to their points of contact, ongoing projects or services. They can continue to rely on the same level of reliability and continuity as before.

    “With the acquisition of BFE, we are consistently pursuing our strategic growth course. In recent years, there has been only minimal overlap between the two companies’ service portfolios, but today they complement each other perfectly in technological terms. Together, we are creating the conditions to support our clients even more comprehensively in the future with the planning, implementation and further development of sophisticated broadcast, media and communications infrastructures,” explains Stefan Breder, Co-CEO of Broadcast Solutions.

    The demands placed on technical infrastructure in the media industry are undergoing a fundamental shift. IP-based production platforms, cloud technologies, automation and artificial intelligence are increasing the level of integration in modern systems as well as the complexity of projects. There is a need for technology partners who can cover all phases of a project – from consultancy and development through to system integration, implementation and continuing support – under one roof.

    This is precisely where this acquisition comes in. Broadcast Solutions and BFE have complementary areas of expertise. The merger creates an integrated offering that uniquely combines system integration, engineering expertise, vertical integration and long-term service. This enables both companies to expand their ability to provide holistic support to clients in the planning, implementation and further development of complex technology infrastructures.

    As one of Europe’s leading system integrators, Broadcast Solutions will bring its extensive experience in the planning and implementing of complex broadcast infrastructures to the partnership. The company is a global leader in the development and construction of outside broadcast (OB) vans and in the manufacture of specialised vehicles. Furthermore, it possesses extensive expertise in IP-based production environments, cloud architectures and large-scale international projects.

    BFE complements this portfolio with its many years of experience in the development and implementation of bespoke studio, production and media solutions. It also possesses particular expertise in the areas of media IT, workflow integration, control centre and control room systems, and the development of customised hardware and software solutions.

    Going forward, customers will benefit from a significantly expanded portfolio of technologies and solutions, additional engineering and development capacities, and greater implementation capabilities for complex national and international projects. At the same time, the tried-and-tested structures, technological specialisations and close customer support of both companies will be retained.

    “Broadcast Solutions is the right partner for BFE to continue our development in the long term. Being part of an internationally successful group of companies opens up additional technological and international opportunities for us. At the same time, our brand, our corporate culture and our close relationship with our customers will remain intact,” says Martin Dempf, Managing Director of BFE Studio und Medien Systeme GmbH.

    With this acquisition, Broadcast Solutions is making a targeted investment in expanding its technological expertise and engineering capabilities. Together, the two companies will further develop their innovative strength, particularly in the areas of IP, cloud, software development, automation and AI-supported production workflows. The aim is to play an active role in shaping the digital transformation of the media industry and to support customers in the long term as a high-performing European technology partner.

  • Absen Unveils Upgraded Global Booking Platform for its Worldwide Showroom Network

    Absen Unveils Upgraded Global Booking Platform for its Worldwide Showroom Network

    Absen has upgraded its global showroom booking platform, making it easier for customers and partners to schedule visits across its growing network of experience centers worldwide. The new system offers a cleaner interface, real-time appointment availability, and instant booking updates, creating a smoother experience for AV professionals looking to explore the company’s latest LED display solutions.

    The upgrade supports Absen’s continued expansion, with new showrooms opening across the Americas, EMEA, and APAC. These locations provide hands-on product demonstrations, local technical expertise, training, and meeting spaces, helping AV integrators, consultants, and IT decision-makers evaluate LED solutions for ProAV, digital signage, and rental & staging applications.

    Absen, a global leader in LED display technology has announced a full upgrade to its global showroom booking system, making it easier for customers and partners to schedule visits to the company’s growing international network of showrooms.

    Designed to deliver an intuitive and user-friendly experience, the refreshed platform supports Absen’s wider strategy of deepening brand localisation and strengthening offline service capabilities in key markets worldwide.

    Over the past year, Absen has continued to expand its global showroom footprint, opening new sites and brand factory stores across the Americas, EMEA and APAC. Newly added locations include Los Angeles, Mexico and Denver in the Americas; Morocco and Saudi Arabia in EMEA, as well as Korea and Vietnam in APAC. Together, these additions reinforce Absen’s commitment to providing localised support and giving customers direct access to the latest LED display technologies for the ProAV, DOOH and Rental & Staging markets.

    Each showroom is designed to reflect local market needs with carefully curated displays that demonstrate how Absen’s innovative LED solutions can be applied across a range of sectors and markets. Fully open for guided tours, the spaces offer visitors the opportunity to explore products first-hand, gain practical insights from regional teams and experience a more personalised level of support throughout the specification and decision-making process. In addition, the centres also host open and partner events, provide meeting spaces, market-focused demonstrations, in-person expertise and Absen Certified Engineer (ACE) training closer to home.

    The newly upgraded booking interface has been created to simplify every stage of the visitor journey including choosing a location and arranging an appointment. With a cleaner design and more seamless navigation, the platform enables users to identify their nearest showroom, select a suitable time and submit visit requests with greater ease and confidence. The result is a smoother digital experience that complements Absen’s on-the-ground investment in local service and customer engagement. Received feedback from users of the new booking system has included:

    “Transparent time slots: Real-time display of available showroom time for self-selection, saving repeated communication.”

    “Real-time booking status: Instant clear updates throughout reservation process for worry-free schedules.”

    “As a global company with more than 26 years of experience, we recognised early on the value of giving customers the opportunity to experience our products first-hand in their local market.” explains Tania Zhao, Vice President of Absen. “Today, with more than 20 state-of-the-art experience centres across four continents, we are making it easier for customers to access our showrooms, explore solutions relevant to their needs and benefit from a more seamless, personalised experience from their first interaction with Absen.”