With InfoComm 2019 on the way, we discuss how to get the most out of the trade show, seeing other integrators, and what we would change about the show.
Looking to the next generation of potential AV professionals and programs for young aspirants to get involved with the AV industry.
Discussing content creation, internal versus external creation, and guidelines to get started.
Talking trade shows, what make them tick, and the potential future of virtual trade shows.
Discussing how marketing and communications in AV has changed in the last 20 years, and how the rise of social media has affected it.
Discussing marketing techniques, connecting with media partners, and getting the most out of media.
Discussing the challenges and opportunities that come with mergers and acquisitions from both sides of an acquisition.
Looking at managing an editorial calendar, planning for the new year, and finding the best time to inform clients about deals or events.
How residential dealers have handled the shift over to the commercial market. Highlighting the marketing and design differences.