AVNation TV

Tag: HITEC 2025

  • LG Showcases Across The Board Innovation In Hospitality TV at HITEC 2025

    LG Showcases Across The Board Innovation In Hospitality TV at HITEC 2025

    At HITEC 2025, LG Electronics USA showcased a full spectrum of innovations designed to elevate the hospitality experience while improving hotel operations. From affordable new 4K smart TVs with Apple AirPlay and Google Cast, to high-end OLED displays and the upgraded Pro:Centric platform, LG is offering tailored solutions for every level of the hospitality industry. These updates are not just about entertainment, they enable guest personalization, centralized control, and remote management across properties.

    LG also introduced advanced monetization tools like built-in ad features, and demoed future-forward tech including a transparent OLED display with an AI concierge for interactive guest engagement. Public spaces benefit from Pro:Centric Catena, a simple system that allows staff to control multiple TVs and lets guests stream audio to personal devices without apps. Altogether, LG is delivering a unified, smart, and scalable ecosystem for hoteliers to boost efficiency, revenue, and guest satisfaction.

    LG Electronics USA is using the stage of HITEC 2025 to help hotel owners reduce costs, maximize operational efficiencies, leverage new revenue opportunities, and enhance the guest experience with an expanded line of smart hotel TVs, a new version of its award-winning Pro:Centric platform, and exciting new monetization programs.

    “LG isn’t just talking about the future of hospitality—we’re showing it,” said Jake Benner, Senior Director of Hospitality at LG Electronics USA. “At HITEC 2025, hoteliers can see firsthand how LG is transforming TVs and displays into guest experience enhancers, revenue generators, and operational workhorses.”

    Smart Hotel TVs, From Entry-Level to Executive: Every Room, Every Stay

    LG provides the widest range of digital displays with commercial-grade durability, from industry-leading interactive guest-room TVs to desktop monitors, wayfinding displays, large-format displays, breathtaking video walls and revolutionary LG OLED displays.

    At HITEC 2025, LG is furthering this commitment with the introduction of its new UK660 Series of 4K Ultra-HD Smart TVs that are built for affordability. Available in screen sizes from 43 to 65-inches, the UK660 Series combines elegant design and affordability with premium features like Netflix certification and built-in dual casting with Apple AirPlay and Google Cast—a first for any hospitality TV at this price point.

    Even as it expands the market for its Pro:Centric based Smart TVs, LG remains the only brand offering OLED TVs designed for hospitality, bringing unmatched color, contrast, and design to high-end rooms and suites.

    Pro:Centric Platform Solutions for Every Hospitality Strategy

    LG’s industry-leading Pro:Centric platforms are also on display at this year’s show, including:

    • Pro:Centric Direct – Enables customized welcome screens, on-screen promotions, IoT integrations, and remote TV management.
    • Pro:Centric Stay – Designed for brand loyalty and personalization, this powerful extension delivers tailored, data-driven experiences for short term rentals that build guest satisfaction and brand affinity.
    • Pro:Centric Cloud – Scales content and control capabilities across multi-property portfolios, giving brands a centralized solution for consistency and efficiency.

    What’s more, LG is also showcasing that its Smart Hotel TVs support both Apple AirPlay and Google Cast, enabling guests to easily share content from their Apple and Android devices directly to the TV screen.

    Monetization That Matters

    LG can embed revenue-generating tools directly into its platforms, offering client-side ad insertion for targeted ads in live streams, banner ads promoting amenities or offers, and LG Channels, which deliver IP-based content with built-in ad opportunities.

    “These tools don’t just enhance the guest experience—they directly support hotel profitability,” said Benner.

    Catena: Bringing Control to Shared Spaces

    LG is also showcasing Pro:Centric Catena, a powerful system designed specifically for public-area display management in bars, restaurants, gyms, and lounges. Catena allows staff to easily control and group TVs via a simple, web-based interface—adjusting channels and settings across multiple displays from a tablet or desktop. At the same time, guests can conveniently select and receive TV audio on their mobile devices through a web-based interface—no app required. Operable on LG’s Smart IPTV commercial displays, Catena supports both HD and 4K UHD resolutions and delivers a dramatically improved experience for staff and guests alike in shared hospitality environments.

    The Future: Transparent OLED Meets AI Concierge

    Offering a glimpse of what’s next, LG is previewing a 30-inch transparent OLED display with an AI assistant in collaboration with Invisible Arts, an AI pioneer that specializes in advanced AI-driven training, simulation, and immersive technology solutions. The company develops adaptive synthetic environments, leveraging AI, machine learning, and human-synthetic interactions to enhance customer engagement, decision-making, skills training, and operational readiness.

    From recognizing returning guests and tailoring experiences to their preferences, to assisting front desk staff by answering common questions or managing check-in, the display is designed to act as a digital concierge or virtual assistant that can help reduce the operational challenges faced by many commercial customers while improving consumer satisfaction by interacting with a synthetic human that is both effective and friendly. In guest rooms, the display can also act as a personal assistant, concierge, or even a digital butler, offering customized service and anticipating guest needs based on their profile.

    “Add it all up and it becomes clear that LG is the one full solutions provider that every hotel owner and brand can rely upon,” Benner concluded. “LG remains the only hospitality display provider offering OLED TVs for hotel environments, a full TV lineup from economy to luxury, native dual casting with Apple AirPlay and Google Cast, seamless third-party integration, a suite of monetization tools, and the loyalty-building power of Pro:Centric Stay. With the most complete ecosystem in the industry, LG is redefining what’s possible for hospitality displays—at every level of the market.”

  • LG Debuts ‘Pro:Centric+’ To Transform Hotel Tvs Into Business-Driving Platforms

    LG Debuts ‘Pro:Centric+’ To Transform Hotel Tvs Into Business-Driving Platforms

    At HITEC 2025, LG Electronics unveiled Pro:Centric+, the latest evolution of its hotel TV platform that transforms in-room displays into business tools. Designed for IT efficiency, it simplifies installation, allows wireless setup via smartphones, and supports integration with third-party services like energy management, staff safety, advertising, and device monitoring, reducing operational complexity and cost.

    With partners like Anacove and TraknProtect already on board, LG is showcasing how Pro:Centric+ can boost hotel safety, improve energy savings, and open new revenue streams through native ad placement and guest engagement features. Backward compatibility with existing LG commercial TVs ensures IT teams can deploy upgrades without hardware overhauls, making this an efficient and scalable solution for hospitality businesses.

    Hospitality television leader LG Electronics is once again redefining the role of the hotel television with the debut of Pro:Centric+, the next generation of its award-winning Pro:Centric hotel TV platform that turns in-room displays into powerful business tools. Unveiled at HITEC 2025 (June 16–19, Booth #3805), Pro:Centric+ enables easy and seam-less integration of third-party services and dramatically simplifies installation and management—requiring far less technical expertise.

    “With Pro:Centric+ the TV becomes more than a piece of glass. It shifts the conversation from in-room TVs as guest amenities to essential business infrastructure,” said Jake Benner, Senior Direc-tor of Hospitality at LG Electronics North America. “This platform helps hotels reduce operating costs, increase safety and unlock new revenue streams through the addition of easy to install and manage third party services — while simplifying deployment and support.”

    Unlike supervisory apps that sit atop traditional platforms, Pro:Centric+ allows for multiple best-in-class third-party services to run natively within the system. Once vetted by LG, services can operate independently but harmoniously, opening new possibilities for operational efficiency, guest engagement and cost savings.

    Examples of services that can be integrated onto the Pro:Centric+ platform include energy man-agement where the Pro:Centric device is aware of the guest room status and manages the temper-ature based on the status to improve energy savings, client-side advertising insertion where the service dynamically inserts advertising into the linear content for monetization, casting services like Google Cast or AirPlay, location services where the Pro:Centric devices are location aware and can aide in asset tracking like luggage and service carts, and Wi-Fi monitoring where the Pro:Centric devices continuously monitor the guest network within each room to proactively iden-tify problems.

    Energy and Safety Solutions Showcase Platform’s Versatility

    At HITEC 2025, LG is demonstrating integrations with Anacove and TraknProtect to showcase the platform’s versatility. Anacove brings AI-enabled smart thermostats, toilet leak detectors, asset tracking and staff safety alert tags – all monitored through a single interface that ties directly into the hotel’s property management system. TraknProtect enhances employee safety with wearable buttons that allow staff working alone to send alerts when needed. Together, these integrations

    illustrate how Pro:Centric+ can help hotels save energy, improve efficiency, streamline operations and create safer environments for guests and employees.

    “Anacove’s AI-enabled energy and operations management solutions can reduce energy waste and costs while improving the safety and operational efficiencies of a hotel’s operations,” said Benner. “And TraknProtect’s safety buttons provide a new level of safety for hotel employees who are working alone. Both demonstrate how the Pro:Centric+ platform can be leveraged to benefit ho-teliers. We expect many more third-party service providers to take advantage of the Pro:Centric+ platform’s capabilities.”

    New Web Interface Means Simplified Setup, Smarter Management

    The new Pro:Centric+ Web Management Interface eliminates clunky remote-control-based con-figuration. Instead, hotel staff can use smartphones or tablets to wirelessly provision devices, enter setup details and perform maintenance—often without stepping inside the hotel room.

    “Provisioning can be done remotely, even from the hallway,” said Benner. “This is a major ad-vance in ease of use and labor efficiency.” Pro:Centric+ is backward compatible with LG com-mercial TVs running webOS 5.0 and newer, extended the value of hotels’ prior investments.

    Advertising and Monetization Programs Benefit Owners and Brands

    In addition to the launch of the Pro:Centric+ platform and the first third-party service integrations at HITEC, LG is highlighting a range of advertising and monetization programs that can benefit hotel owners and brands, including Client-Side Ad Insertion, Banner Ads, and LG Channels.

    “We’re committed to being a long-term business solutions partner to hoteliers,” said Benner. “Pro:Centric+ makes in-room TVs smarter, more connected, and easier to install and manage, and our monetization programs aim to help make hotels and brands more profitable through the crea-tion of new revenue streams. This commitment to providing everything a hotel needs to grow in today’s hospitality market is what separates LG from every other commercial display provider.”