HAMBURG – Ventuz Technology AG announced a landmark technology partnership with Outernet Global Ltd. a major new entertainment and immersive media district due to open in London in late 2021.
Outernet is a global network of immersive media and culture districts designed to provide experiences for entertainment, brand activation and retail the likes of which have never been seen before. London will kick off a global roll out with further sites planned in New York, Los Angeles, and Europe.
Outernet will feature the world’s first of its kind public atrium – The Now Building – containing an immense digital canvas: a 4-storey high, floor to ceiling, 360-degree, 16K screen surface – the most advanced of its kind on the planet. A daily footfall of 400,000 people are set to experience this new London landmark.
Ventuz CEO Ralf Stanke emphasizes the importance of the collaboration: “We are truly excited to partner with Outernet Global in making the world’s largest LED screen project in the heart of London a reality with our real-time graphics content creation, authoring, and playout systems.”
With 2,260 square meters of LED screens, Outernet’s media space requires the simultaneous rendering and output of hundreds of millions of pixels in real-time and Outernet found the right technology partner in Ventuz, whose real-time software solutions offer freely scalable, resolution-independent content creation and playout.
Mike Whittaker, Outernet Global CTO said, “What we are building with Outernet is so extraordinary it far exceeds the usual technology solutions. We have developed a best-in-class integrated solution that allows us to work in real-time across LED canvases of 16K that deliver the best immersive experience to our clients and audiences. Ventuz technology is key to enabling us to meet the challenge of large-scale real-time in a way never seen before.”
“What’s so fascinating about the Outernet is its unique and innovative approach to creating a multimedia experience that lives from its fluid and responsive immediate interactivity with the audience, situational triggers, and the flexibility of an artistic show direction,” Stanke adds. “This mix of sensorial liveliness and editorial freedom can be achieved only in an ultramodern installation such as Outernet by means of complex image processing in real time that goes beyond conventional media server applications managing linear content.”
Ventuz enables this paradigm shift, away from channel-based playback of pre-produced content towards the live creation of the high-resolution synthesis of moving pictures in the moment of action.
“It’s fantastic to see our Ventuz software and hardware as part of a multimedia backdrop and cultural stage that offers such a lively, welcoming, and almost futuristic, experience to a broad audience,” says Stanke.