Ross Video expands into Experiential Technologies with acquisition of ioversal

Ross Video has announced its acquisition of ioversal, the creators of Vertex, a platform widely used for immersive audiovisual experiences. This move expands Ross Video’s reach beyond live production into experiential technologies, allowing the company to offer a more complete solution for storytelling across live events, entertainment, and broadcast. Vertex enables creators to combine video, audio, lighting, and control into one platform, making it easier to produce dynamic and interactive experiences.

By bringing ioversal’s expertise and Vertex technology under its umbrella, Ross Video strengthens its position as a full-spectrum provider of production tools. The partnership reflects both companies’ shared vision to simplify complex AV workflows and empower creators to focus on storytelling rather than technical barriers. Ross Video plans to showcase the Vertex suite through upcoming demos and integrations in its product ecosystem.

Ross Video, a global leader in live production technology, today announced the acquisition of ioversal, an established innovator in audiovisual production workflows and the creators of Vertex, a leading platform for immersive experiences. The acquisition marks Ross Video’s expansion into experiential technologies, strengthening its end-to-end live production ecosystem.

The Vertex AV production suite has earned recognition through high-profile installations worldwide, and is the trusted choice for interactive exhibits, live entertainment, large-scale productions, and dynamic projection mapping. Vertex provides the tools to unify video, audio, lighting, and control into one solution to create, manage, and automate captivating experiences.

“Vertex gives our customers a powerful new way to tell their stories,” said David Ross, CEO of Ross Video. “It also extends our live production solutions into the experiential world, opening creative possibilities that inspire audiences everywhere.”

A Unified Toolkit

The acquisition underscores Ross Video’s commitment to broadening its portfolio across broadcast, sports, entertainment, and live events, offering customers a unified toolkit that combines live video production with experiential AV. With decades of expertise in media servers and interactive control systems, the ioversal team strengthens Ross Video’s ability to deliver innovative and engaging end-to-end solutions.

“Joining Ross Video is a natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always serve creativity,” said Jan Hüwel, Co-Founder of ioversal.

“From the very beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling rather than technical hurdles,” said Martin Kuhn, Co-Founder of ioversal. “Together, we’ll be able to bring Vertex to an even wider audience and unlock incredible new possibilities for experiential media. We are deeply proud of what our team has built and are excited to be part of the Ross Video family.”

Ross Video will introduce the Vertex production suite through a series of demos and showcases in the coming months, highlighting the platform’s creative potential and integration within Ross Video’s ecosystem.