Playback Distribution Announces New Distribution Partnership with Vicoustic for U.S. and Canada

Playback Distribution has announced a new distribution partnership with Vicoustic, becoming its official distributor across the U.S. and Canada. The collaboration aims to expand Vicoustic’s reach in the Hi-Fi, Residential Custom Integration, and Professional Audio markets by simplifying how customers design, specify, and receive acoustic solutions. The partnership will debut publicly at NAMM 2026, where Playback will showcase Vicoustic products for the first time.

Vicoustic is globally known for sustainable, high-performance acoustic products designed and manufactured in Portugal. Through Playback’s strong dealer network, local inventory, and new North America–focused websites, customers will benefit from faster delivery, easier project planning, and better access to acoustic solutions. Together, the companies aim to remove common industry challenges such as long lead times and complex proposals, making professional-grade acoustics more accessible for modern technology-driven spaces.

Playback Distribution announces its appointment as U.S. and Canadian distributor of Vicoustic, a world-leader in high-performance, sustainable solutions for acoustic treatment and sound insulation. The partnership is poised to strengthen Vicoustic’s presence in North America by targeting key growth opportunities in the Hi-Fi, Residential Custom Integration, and Professional Audio markets and uplevel the customer experience by streamlining the process from project design to fulfillment. Playback will showcase Vicoustic for the first time at NAMM 2026 (booth 15514).

Sustainable Solutions for World-Class Sound

Founded in 2007 in Portugal, where every product is designed and manufactured to this day, Vicoustic has established a global reputation for high-performance acoustic treatment that blends technical rigor with sustainable and stunning design. The company has maintained a strong presence in North America for over a decade, delivering acoustic solutions that span professional audio, hifi and home cinema, residential CI, and more.

“What sets Vicoustic apart is their relentless focus on research, development, and testing, all of which happens in their own acoustic laboratory in Portugal, which is led by an in-house team of acousticians and designers,” said Rob Standley, President of Playback Distribution. “We’re excited to leverage our relationships and market knowledge to accelerate growth in the segments where opportunity is greatest.”

Vicoustic’s product offerings include acoustic panels, diffusers, bass traps, complete room kits, and more,serving everyone from home audio enthusiasts to professional studios and integrators. The company’s dedication to sustainability through recycled materials, eco-friendly manufacturing methods, and responsible sourcing is core to its brand identity. In addition, their project design team can also assist customers with tailored acoustic solutions for their specific cases.

Complementary Strengths, Shared Vision

Playback Distribution brings the capabilities, track record, and complementary offerings to effectively address the Hi-Fi and Residential CI markets—precisely the areas where Vicoustic has significant room to grow. For Playback, Vicoustic is the right partner with the right product line to complete the room build out experience, in a way that complements their other brands and offerings, with one of the largest differentiators you can make: addressing the room’s acoustic performance.

“This partnership represents a strategic alignment that will benefit everyone in the value chain,” said Standley. “Vicoustic naturally complements our existing portfolio and opens new collaboration opportunities that will serve our shared customers and dealer network better than ever before.

Dedicated Website for North America Uplevels the Customer Experience

The new partnership will commence with the launch of Vicoustic on playbackdistribution.com and playbackcustom.com—dedicated websites for North America featuring several new customer-focused offerings:

• “Quick-Ship” models with real-time inventory availability for faster fulfillment
• Project-friendly 4-pack kits for greater flexibility
• Intuitive navigation to help customers easily find the right product segment and application for their needs
• Comprehensive product information for any use case

Playback Distribution’s streamlined processes and strong in-stock positioning will deliver a seamless, customer-focused experience from selection to delivery, setting both companies up for new levels of success across North America. By eliminating the category’s largest pain points such as proposal delays and inventory gaps, customers gain faster, more reliable access to Vicoustic’s world-class acoustic solutions. With faster delivery times for the most popular products and transparent timelines for custom colors and finishes, Playback and Vicoustic are simplifying the path to beautiful, sustainable, world-class acoustics in any space.

Scope and Availability

This new distribution partnership covers the Hi-Fi, Residential CI, and Professional Audio markets in the US and Canadian territories, with implementation coinciding with the NAMM 2026 show. Customers can access Vicoustic products and services through professional installers and integrators, or purchase through a wide network of dealers for DIY applications.

Playback’s initial Vicoustic inventory is scheduled to arrive late January 2026.

“We are pleased to appoint Playback Distribution as a new distributor for our Pro Audio & Hi-Fi products in the US and Canadian markets,” said Cesar Carapinha, CEO of Vicoustic. “North America is a growing market for Vicoustic and we look forward to working with Rob and his team.”

Invitation to Connect at NAMM 2026

Former and prospective partners, integrators, and dealers of Vicoustic are invited to connect with Playback Distribution at NAMM 2026 or by contacting Playback Distribution directly. At NAMM, the team will be available at booth 15514 in the North ACC Hall, Level 1 to discuss partnership opportunities, product availability, and how Playback’s streamlined approach can support your business and projects.