On The Same Runway

Fashion and technology are two flavors you don’t expect to go together, but as both verticals evolve they have become more intertwined than ever. There are many opportunities for services like extended reality to work in line with fashion, from clothing for content, to changing how we view e-commerce and trying on clothes in the digital space. Today we sit down with the Head of Fashion Innovation Agency Matthew Drinkwater to discuss the ways that XR walks with the fashion world in step.