Cogent360 has launched SmartShowroom360, an innovative virtual showroom designed for custom integrators in the smart home industry. This interactive 3D tool allows potential clients to explore various residential spaces, from home theaters to outdoor living areas, and discover a range of smart home solutions like lighting control, motorized shades, and climate control. SmartShowroom360 is fully customizable with the integrator’s branding and available via a SaaS subscription model, making it affordable for small business owners.
The platform is web-based, offering integrators a portable and cost-effective way to demonstrate their products in home consultations, meetings, trade shows, or retail floors. It’s designed to help users visualize the impact of smart technologies and educate them about their benefits, increasing engagement and sales conversion. With multiple pricing tiers, it caters to different business needs and helps integrators stay up-to-date with industry trends.
Interactive digital media firm Cogent360 has launched a groundbreaking new sales tool designed specifically for the custom integration industry: SmartShowroom360. This immersive 3D experience is custom-branded for individual integrators. Designed to bridge the imagination gap, SmartShowroom360 enables prospective clients to better visualize possibilities as they explore ultra-realistic residential spaces and learn about numerous smart home solutions.
SmartShowroom360 features several complete virtual homes, encompassing over 25 unique 360° residential spaces with varying designs and architecture, including custom home theaters and expansive outdoor living spaces. Users can interact within the various spaces to simulate control options and programmable lighting scenes as they explore.
Custom Virtual Showroom at an Accessible Price
SmartShowroom360 is built using Cogent360’s Vizualize™ technology, an exclusive 3D visualization platform that produces hyper-realistic interactive experiences that showcases home technology solutions in an immersive manner while educating the user about numerous options and benefits. This is the same technology Cogent360 uses to create custom sales and training tools for global brands like LG and Resideo, made accessible to small business owners via a SaaS subscription model.
SmartShowroom360 subscribers can customize the experience with their own logo, brand colors, fonts, choice of product categories, and more. Subscribers will have access to multiple home styles, including suburban traditional, multifamily, and elite luxury residences. In each environment, customers can explore a wide range of product categories, Including:
- Programmable lighting control
- Motorized shades
- Home theater
- Whole home control
- Outdoor living
- Security
- Networking
- Climate control
- Wellness technologies
SmartShowroom360 currently has two subscription tiers: Basic and Premium. Basic subscribers can choose up to five rooms/spaces and seven product categories; Premium subscribers have unlimited access to all living spaces and product categories – including whole home walkthroughs – plus an array of detailed analytics for all visitors to their individual showroom.
Premium subscribers also gain exclusive access to the “Lighting Gallery,” where viewers can explore advanced lighting options including circadian and RGB lighting, enabling integrators to better illustrate the benefits and appeal of custom lighting solutions.
Subscribers can select the environment(s) and applications that align with their clientele and service offerings, disabling interaction with systems outside their current scope.
Portable, Future-Proof “Wow Factor”
SmartShowroom360 showcases the best of what the CI industry has to offer, allowing clients to visualize how their homes and lives will be improved by integrated technology.
“Many applications need to be seen in order for customers to truly appreciate their impact, including smart lighting and automated shading,” says Dave Chace, Founder and President of Cogent360. “Meanwhile, over half of custom integrators don’t operate a physical showroom, and the rest must undertake constant costly updates to keep pace with emerging technologies. SmartShowroom360 is a powerful alternative—or complement—to traditional showrooms: It’s flexible, portable, customizable, and always up-to-date with the latest design and technology trends.”
SmartShowroom360 is web-based and accessible through any Internet browser. Integrators can easily send a link to their branded virtual showroom to prospective clients or business partners. They can also access their personalized showroom on a laptop or tablet to demonstrate their solutions anywhere sales and design conversations take place, including:
- In-home consultations
- Architect/interior designer/builder meetings
- Trade shows and expositions
- Retail sales floors
Integrators can also embed SmartShowroom360 on their website, increasing engagement and dwell time on the page.
Science-Backed Sales Enhancement
The design of SmartShowroom360 is heavily influenced by Cogent360’s decades of experience in sales enablement and industry training.
“Selling is educating,” says Chace. “The more customers engage in learning about your solutions, the more invested they become in purchasing them. We’ve infused SmartShowroom360 with scientifically-proven instructional design elements, encouraging users to explore and interact within the virtual spaces—ultimately leading to a greater likelihood of the customer taking the next steps to invest in these solutions.”
SmartShowroom360 also features a series of explainer videos and informational vignettes, allowing customers to better understand each area of the smart home that captures their imaginations. The combination of immersive visuals and interactive self-guided learning has proven to result in better information retention and higher engagement. SmartShowroom360 is purpose-built to ignite home integration clients’ curiosity, driving them to learn more and explore possibilities they had never before considered.
SmartShowroom360 is Now Available to All Integrators
After a successful private beta trial, SmartShowroom360 was officially introduced at the Azione spring conference in Indianapolis. “The response at our debut was extremely gratifying,” says Chace. “We had over a dozen on-the-spot enrollments, and initial feedback has been overwhelmingly positive.”
- AVNation Staff
- AVNation Staff
- AVNation Staff
- AVNation Staff
