Tyler Truss & Granteq in Dubai Announce Strategic Partnership For The Middle East

Tyler Truss has announced a strategic partnership with Granteq, appointing the Dubai-based firm as its exclusive value partner for the Middle East. The agreement expands access to Tyler Truss’s engineered aluminum truss systems and custom structural solutions across key GCC markets, including the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman.

For IT and technology-driven projects supporting live events, broadcast, and permanent installations, the partnership means faster delivery, local inventory, and regional technical support. By combining Tyler Truss’s engineering expertise with Granteq’s strong regional presence, customers can expect more reliable deployment of complex, large-scale infrastructure tailored to the Middle East’s fast-growing entertainment and technology landscape.

Tyler Truss, a leading manufacturer of engineered aluminum truss and structural solutions for the entertainment and live events industry, today announced the appointment of Granteq as its exclusive value partner for the Middle East.

This strategic partnership positions Granteq as a value partner of Tyler Truss products across key markets including the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman, significantly expanding access to Tyler Truss’ entire catalog of products, custom structural solutions, and engineering expertise.

The Middle East continues to experience rapid growth in large-scale live entertainment, touring, broadcast, themed environments, and permanent installations. Through this agreement, regional clients will benefit from local inventory, faster delivery timelines, and direct access to Tyler Truss’s design and engineering capabilities – backed by Granteq’s deep market knowledge and established customer relationships.

“The Middle East represents one of the most dynamic and technically demanding live event markets in the world,” said Chris Russell, EVP of Tyler Truss. “Granteq’s reputation for technical excellence, regional reach, and customer service makes them an ideal partner to represent Tyler Truss in the GCC and surrounding markets.”

Granteq brings decades of experience serving the region’s audiovisual, technology, and integration communities, with a strong track record in complex applications. As exclusive value partner, Granteq will support both standard Tyler Truss product lines and custom-engineered solutions tailored to regional requirements, venues, and production needs.

“This partnership allows us to deliver world-class truss systems to our clients with the local support and responsiveness they expect,” said Girish Narayanan, Managing Director of Granteq. “Tyler Truss’s premium quality and engineering-driven approach aligns perfectly with the technical expectations of our customers and the market.”

This strategic partnership is supported by Todd Spencer, President of Ventana Capital Investments, who said “Tyler Truss and Granteq share a deep commitment to product excellence and customer experience that’s unmatched. I’m thrilled to see these partners delivering this exceptional product line and service to the region.”