Harman Pro at ISE 2026: Platform Expansion and Precision

ISE 2026 reinforced a trend we saw across the show floor: manufacturers are thinking less in terms of standalone products and more in terms of complete, scalable platforms. At the Harman Pro at ISE 2026 that philosophy was front and center.

Under its JBL Professional banner, Harman introduced two major developments that matter directly to AV and IT decision makers: a significant expansion of its system processing and loudspeaker ecosystem, and a full refresh of its Intellivox beam-shaping column loudspeakers.

Together, the announcements signal a continued push toward tightly integrated, networked audio systems designed for real-world architectural and enterprise environments.

Expanded System Architecture from JBL Synthesis

While JBL Synthesis has long been known for performance-driven loudspeaker systems, the expansion announced at ISE 2026 positions the platform more clearly as a complete, scalable architecture.

The update includes nine new custom loudspeaker models along with three new processing and amplification platforms. For integrators, the bigger story is not the individual SKUs. It is the consolidation of loudspeaker, DSP, and amplification under a unified system approach.

Key integration takeaways:

• Timbre-matched loudspeaker families allow for consistent voicing across zones and room types.
• Updated processing platforms support immersive formats and network-centric system design.
• Rack-ready amplification and processing simplifies deployment in commercial and institutional environments.

For enterprise and higher education environments, this matters because system consistency reduces commissioning friction. When loudspeaker voicing, DSP tuning, and amplifier control live inside a defined ecosystem, design time decreases and performance becomes more predictable.

In a year where software and control integration dominated ISE, Harman’s expansion reinforces the importance of tightly coupled hardware and processing layers. For AV teams supporting multi-room deployments, repeatability and centralized management are becoming as important as raw acoustic performance.

Intellivox: Precision for Intelligibility

On the professional side, Harman refreshed its JBL Intellivox line with 13 new active digital beam-shaping column loudspeakers.

For integrators working in reverberant or architecturally challenging spaces, Intellivox has always been about control. The updated models continue that focus while modernizing connectivity and system flexibility.

Highlights include:

• Integrated Dante networking, aligning with IT-centric AV infrastructure strategies.
• Digital beam shaping control, allowing precise vertical directivity and improved speech intelligibility.
• Architecturally friendly form factors, including custom color and recessed installation options.

For corporate, higher education, houses of worship, and public sector spaces, speech intelligibility remains a primary driver of user satisfaction. Beam shaping reduces reliance on heavy acoustic treatment and minimizes spill into reflective surfaces, which directly impacts clarity.

The integration of Dante is particularly important. AV and IT managers increasingly expect audio endpoints to behave like networked devices, not isolated analog components. With Dante onboard, Intellivox becomes part of the broader AV-over-IP conversation rather than a standalone specialty solution.

What It Means for You

ISE 2026 made one thing clear: the future of professional AV is defined by ecosystem thinking.

Harman’s announcements show a dual-track strategy:

1. Platform consolidation in processing and amplification, creating more predictable system architectures.
2. Precision control at the edge, particularly in acoustically difficult spaces.

For decision makers, the ROI conversation centers on three factors:

• Design efficiency – Pre-aligned system components reduce engineering time.
• Deployment consistency – Scalable ecosystems make multi-site rollouts more manageable.
• Operational alignment with IT – Dante and network-ready platforms ensure audio systems fit modern infrastructure standards.

In an era where AV increasingly lives inside the IT stack, Harman’s ISE 2026 presence was less about incremental product refreshes and more about reinforcing an integrated systems strategy.

For AVNation’s audience of IT and AV leaders, the takeaway is straightforward: when evaluating audio solutions in 2026 and beyond, the question is no longer just “How does it sound?” It is “How does it integrate?”

Harman clearly intends to answer both.

To see all our ISE 2026 coverage, visit our dedicated site.