Why AV/IT Managers Should Join the Technology in Practice Tour at ISE 2026

As the global AV and IT community heads to Barcelona this February, one question rises above the noise: How do you cut through the chaos of 1,400+ exhibitors and focus only on the technologies that actually matter to your organization?

For 2026, AVNation and AV Buyers Club are bringing back one of the most practical and end-user-focused experiences at the show. The Technology in Practice Tour, sponsored by EVONA 2030. It remains the only free, live, guided show-floor tour built specifically for AV and IT managers, and it’s designed to help you make better technology decisions in less time.

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A Curated Walk Through the Show Floor

The Technology in Practice Tour takes you directly to 10 selected booths chosen not for hype, but for real-world relevance. If you’re responsible for systems performance, long-term lifecycle planning, security, or user experience, this tour is built for you.

This year’s tour highlights include exhibitors representing categories such as:

• AI-Driven UC Solutions – smarter conferencing, automated meeting intelligence, and tools that reduce support tickets.
• AV over IP & Networked Media – next-generation distribution, switching, and standards-based workflows.
• Control & Automation – platforms that simplify programming, speed up deployment, and scale across campus and enterprise environments.
• Audio Systems & DSP – intelligibility improvements, beamforming advancements, and networked audio that plays well with IT.
• Displays, Projection & Visualization – energy-efficient displays, LED innovations, and solutions for hybrid meeting and learning spaces.
• Space Management & Analytics – occupancy, usage metrics, and the tools IT teams rely on for planning and support.

Each stop on the tour is intentionally selected to help tech managers understand how a product actually solves a problem. Not just how it looks in a booth demo. You’ll get direct time with product experts, the opportunity to ask deployment-level questions, and unbiased context for where these solutions fit into your ecosystem.

Led by People Who Speak Your Language

This isn’t a sales tour. It’s a practical, technical, boots-on-the-ground walkthrough led by Steph Beckett from AV Buyers Club and me, representing AVNation. Steph and I break down what matters, translate the jargon, and help you figure out whether a product is a fit for your environment or simply not worth your time. You’ll hear directly from the manufacturers and their experts. This tour is for the IT and AV manager, the front-line support, the end-users. Your workflows, your security requirements, your constraints, and your long-term plans.

Built for You.  Not Integrators, Not Manufacturers

The AV industry already has plenty of events aimed at vendors and channel partners. The Technology in Practice Tour is deliberately different. It’s designed around the needs of:

• Campus AV/IT teams
• Enterprise IT departments
• Facilities and operations leaders
• Government and public-sector technology managers
• Corporate tech decision-makers

And because the tour is free, there’s no barrier to participating. You just reserve your spot and join us on the show floor.

Leave With Insights You Can Put to Work Immediately

Every conversation, every demo, and every question on this tour is chosen with one purpose: to give you actionable clarity on the technologies shaping your next 12–36 months.

It’s a two-hour commitment that saves you days of wandering and wondering. Plus at the end we’re giving you a free lunch. No waiting in a long cue. We’ll take you to a quite spot off the show floor and feed you before sending you on your way.

Join Us at ISE 2026

If you’re attending ISE this year and want a focused, high-signal way to engage with the show floor, this is it. There are only 20 spots for the tour. Secure your spot now by clicking this link and walk the show floor with purpose, clarity, and a team dedicated to helping AV/IT professionals make better technology decisions.