AVNation TV

Category: World

  • Simon Godfrey Named AtlasIED’s Director of Sales for Europe, Middle East and Africa Regions

    Simon Godfrey Named AtlasIED’s Director of Sales for Europe, Middle East and Africa Regions

    AtlasIED is the manufacturer of high-quality commercial audio and communication technology solutions, dedicated to protecting, informing, and entertaining customers by developing solutions to solve complex audio and communication challenges.

    AtlasIED has appointed Simon Godfrey as Director of Sales for Europe, the Middle East, and Africa (EMEA), overseeing sales of all AtlasIED product lines.

    Godfrey, with 20 years of audio and entertainment sales experience, will report to Executive Vice President Matt Czyzewski, focusing on account management and identifying profitable opportunities.

    AtlasIED, a global electronics manufacturer providing comprehensive audio, communications, and security solutions for commercial markets, announced today the hiring of Simon Godfrey as Director of Sales for Europe, the Middle East, and Africa (EMEA). In a newly created role, Godfrey is responsible for sales of all AtlasIED product lines in the three regions, including loudspeakers, the AtlasIED Atmosphere audio processing and control system, the GLOBALCOM enterprise communications platform, and the AtlasIED IPX Series of audio and visual IP endpoints.

    With over 20 years of sales experience in audio and entertainment, Godfrey possesses a wealth of experience in account management of European customers. In his roles, he consistently developed new profitable opportunities to support the growth of each company. In his new role, Godfrey will report directly to Executive Vice President Matt Czyzewski.

    “Simon is a sales pro with an impressive background in international sales and extensive relationships,” said Czyzewski. “With a proven track record of creating and implementing successful customer success strategies, Simon will play a pivotal role in elevating our sales efforts and driving sustained growth in the region.”

    AtlasIED offers extensive audio and mass communications solutions for various markets, including transportation, hospitality, retail, corporate, education, and venues. The company’s GLOBALCOM enterprise communications system is used in multiple airports, train, subway, and bus stations across EMEA. The AtlasIED Atmosphere platform is installed globally in retail, hotels, and restaurants and is combined with AtlasIED loudspeakers to provide background music supporting business operations. Finally, the IPX Series of audio and visual endpoints offer corporate, educational, and healthcare facilities an integrated solution to help improve and modernize onsite communications.

    “Its an honor to join a forward-thinking organization like AtlasIED that values innovation and customer-centric solutions,” said Godfrey. “I look forward to contributing my skills to drive sales initiatives, develop and grow client relationships, and be a part of the continued success and growth of the company.”

  • Aten and Netgear Forge Strategic Partnership for Global AV over IP Dominance

    Aten and Netgear Forge Strategic Partnership for Global AV over IP Dominance

    Aten, a provider of KVM and AV/IT products, has officially announced a strategic partnership with Netgear in a move aimed at spearheading innovation in the realm of AV over IP infrastructure. The collaboration, rooted in the Taiwanese market, gained momentum through a close alliance with Netgear’s Taiwan distributor, Netbridge Technology.

    The primary objective of this partnership is to transcend borders, taking collaborative efforts from Taiwan to a global stage. The focus of their technical collaboration lies in developing stable, high-performance products for various applications, including digital signage and AV extensions in control rooms.

    The strategic collaboration comes at a pivotal moment in the ever-evolving technological landscape. As the industry witnesses rapid advancements, Aten and Netgear aim to deliver solutions that not only keep pace with trends but also set new benchmarks for excellence.

    One of the key benefits arising from this collaboration is the promise of a more streamlined AV infrastructure. System integrators stand to gain significantly, as the partnership aims to simplify and reduce costs associated with AV wiring projects. This approach enhances maintainability and ensures higher product performance and stability.

    The impact of this collaboration extends beyond the business-to-business landscape, empowering customers to implement AV over IP projects in a more cost-effective manner. With a shared commitment to excellence, Aten and Netgear are set to redefine standards for AV over IP solutions, offering a compelling blend of innovation, reliability, and affordability.

    As Aten and Netgear embark on this journey of collaboration, the industry eagerly anticipates the transformative products and solutions that will emerge from their combined expertise. The partnership’s ripple effect is poised to shape the future of AV technology, with a global outreach that promises to leave a lasting imprint on the audio-visual landscape.

     

  • Lightware Unveils New Brand Identity to Mark 25 Years of AV Innovation

    Lightware Unveils New Brand Identity to Mark 25 Years of AV Innovation

    Lightware Visual Engineering, a specialist in signal management, is dedicated to designing, manufacturing, and delivering cutting-edge matrix switchers, extenders, and AV-over-IP systems for diverse AV projects, prioritizing customer needs and exceptional service.

    In an exciting development, Lightware Visual Engineering has recently unveiled a substantial update to its corporate identity, symbolizing its unwavering commitment to innovation spanning the past 25 years.

    This rebranding effort underscores Lightware’s dedication to innovation and evolution throughout its 25-year journey. The new design maintains a connection to Lightware’s history while introducing a modern and streamlined aesthetic. The updated color scheme and slogan prominently showcase Lightware’s core values of innovation, reliability, and European origin. Notably, the company has played a pivotal role in advancing the AV industry.

    Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market, today announced a significant update to its corporate identity. This rebranding reflects Lightware’s commitment to continuous innovation and its evolution over the past 25 years.

    Lightware’s decision to revise its branding and logo was made to better align the company’s visual persona with its status as an innovator in the technology sector. The new design retains a connection to Lightware’s past while introducing a more modern and streamlined look. This includes an updated color scheme and a new slogan that highlights Lightware’s key values: innovation, reliability and its European origin.

    Lightware’s history is marked by its role in pioneering solutions within the AV industry. The company has been responsible for notable developments such as the EDID manager, Hybrid Matrix switchers, transmitters and receivers, and LARA, a USB-C based collaboration solution with the award winning Taurus UCX. This track record of innovation is set to continue, with Lightware actively adapting to meet emerging market needs in both hardware and software.

    Starting as a small Hungarian company, Lightware has grown to become a leading European AV manufacturer. While its operations have expanded globally, the company’s development and manufacturing processes remain centered in Budapest, underlined by the “Made in Europe” aspect of its new brand identity.

    “This rebranding strategy, coupled with the launch of our revolutionary products in 2024, reflects our evolution and ongoing commitment to excellence in the AV industry,” commented Gergely Vida, CEO of Lightware Visual Engineering. “Our new identity respects our rich history while boldly stating our readiness to face future challenges and opportunities. With some of these cutting-edge innovations set to be unveiled at ISE in Barcelona, this is an exciting time for Lightware, and we are confident these developments will strongly resonate with our customers and partners around the globe.”

    Watch the short video of Lightware’s new brand here: https://nextcloud.lightware.com/index.php/s/QmSnedb6wwzjoJX

  • Malaysian Community and Cultural Hub REXKL Chooses LEA Professional Connect Series Amplifiers to Create Immersive Experiences

    Malaysian Community and Cultural Hub REXKL Chooses LEA Professional Connect Series Amplifiers to Create Immersive Experiences

    Kuala Lumpur is a city steeped in rich history and traditions. Originally a small hamlet of just a few houses and shops, it stands proud as the capital of Malaysia and is home to 1.8 million people. At the heart of Kuala Lumpur lies a new community and cultural hub, REXKL. Designed within what was once the legendary Rex Theatre, which twice shut down due to fires in 1972 and again in 2002, the hub opened in September 2023 as a part of a mission to rejuvenate the theater in a forgotten part of the city.

    The two-story, 60,000-square-foot building features retail shops and restaurants in the basement and a picturesque bookstore and exhibition space on the upper floor. Shin Tseng and Shin Chang, the creative entrepreneurs who helped reimagine the Rex, wanted the new space to be a unique, immersive performance venue. Featuring the original theater’s brick and exposed structure, it is now a modern, industrial marvel that hosts performers and exhibitors. With a desire for the space to captivate guests with vivid visuals and audio, the venue deployed LEA Professional amplifiers in the REXPERIENCE center, or RXP for short, within REXKL as part of its grand reopening and reinvention.

    The venue management team’s broad vision for immersive exhibitions meant the new RXP AV system needed to be flexible enough to meet the most demanding, highest-quality audio needs for immersive musical and visual performances, plus more basic productions, including corporate events and DJ shows. “The multidimensional nature of the events held in the RXP venue meant we needed to recommend a system that we could scale and adapt as needed,” said Eugene Yeo, General Manager of Acoustic & Lighting System. “We’ve had a lot of success with LEA products and felt they were a perfect fit for RXP because they could provide the power, performance, and reliability needed.”

    Set in a former movie theater, RXP reimagines the legacy of the Rex cinema space by bringing in a new, cutting-edge digital art experience. As the first immersive venue in Malaysia, the venue team wanted to get the details right and spent over a year planning, working with the participating visual artists, and designing the spatial audio tracks. The immersive environment includes 18 projectors mapping visual elements on the walls and floor, while the spatial audio design required that the venue be fully modeled in 3D.

    Eighteen compact two-way loudspeakers, backed by four subwoofers, are strategically located throughout the RXP to provide the spatial audio listening experience. To help meet the range of audio needs, Acoustic & Lighting System chose a combination of two of LEA Professional’s Connect Series 1504D and five Connect Series 704D for the digital art experience. The 1504Ds power the subwoofers, while the 704Ds support the two-way loudspeakers. Both models include 96 kHz-capable Dante and AES67 connectivity options.

    The high-power IoT-enabled four-channel 1504D provides 1,500 watts per channel into 2, 4, and 8 ohms and 70Vrms and 100Vrms. The CS1504D includes advanced DSP with 96 kHz linear phase FIR crossover filters, acoustically transparent look ahead RMS and peak limiters, 32-bit floating-point DSP with built-in sample rate converters, and two Smart Power Bridge channels.

    Conversely, each 4-channel 704D delivers 700 watts per channel. It supports high-Z (70V or 100V) and low-Z selectable by channel, giving the venue much-needed design flexibility and enough additional capacity to support future expansion efforts.

    The Connect Series delivers an industry-first professional amplifier family to feature cloud connectivity, a revolutionary advancement and a significant benefit for anyone maintaining the systems. With LEA Cloud, AV teams can remotely control and monitor the amplifiers regardless of the location or time of day. Whether from within the REXKL or on another continent, controlling the Connect Series amplifiers from afar helps teams work more efficiently, reducing travel and saving time and money.

    For larger, mixed-used spaces like REXKL, LEA Professional’s SharkWare software allows integrators to work both in offline design and online mode on a systems amplification configuration to ensure a more seamless, accessible, and flexible user experience with all LEA Professional Connect Series amplifiers. Available for both Windows and Mac, Sharkware includes features such as amplifier grouping, offline design, granular user access control levels, locked speaker tunings, and a graphical EQ. Sharkware also incorporates key features from LEA Professional’s existing WebUI tool, allowing users to monitor the status of every amplifier connected to the network and the status and performance of individual channels. In addition, the software allows users to view and adjust channel settings such as input settings, signal generator, crossover, equalizer, limiter, and load monitoring for all LEA Professional Connect Series amplifiers.

    The REXKL has become a destination point for locals and a must-see spot for tourists. It’s also a state-of-the-art performance center delivering the highest quality audio performance for every event. “Since opening, the “Other World” immersive experience in the RXP has really put the audio system to the test,” said Brian Pickowitz, VP of Marketing at LEA Professional. “Creating an art exhibition that sparks discovery and inspiration among art lovers and bringing the venue back to life in such a unique way is incredibly meaningful and one we were proud to be part of.”