The AV Profession 9: You Answer

 

Author Marcus Sheridan joins us to talk about his book, “They Ask, You Answer.” The book is his take on content marketing. The idea is to get out of your clients their biggest questions and issues and then you create the content that answers those questions.

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Raising the Standard for Industry Cooperation

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Greg Schlechter discusses how open standards and industry collaboration are shaping the future of AV and IT ecosystems, enabling interoperability, innovation, and scalable technology development.

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