Widgets Magazine

AVWeek 562: Big AV

The Numbers Don’t Lie

InfoComm 2022 may be merely a week away, but we still need to look at the news coming out of the commercial side of the AV industry. Joining us this week is the Director of Business Strategy & Alliances for Starin Marketing Malissa Dillman and Biamp’s Director of Consultant Relations Bill Nattress.

Exertis Group Managing Director Tim Griffin talks about the rise of mergers and acquisitions within the AV industry, particularly in Europe and North America. Just in the past few years we have seen stories of companies buying and being bought up themselves in waves. But how long will it take before the superpowers really emerge and we are left with a monopoly? Looking at the impact of mergers and acquisitions within the space moving forward.

Kramer has undertaken a new logo as well as a new vision for the future at ISE 2022. Their new outlook is intent on meeting the modern needs of the end-user and focusing on the always-on collaborative needs of the hybrid space. Having started in 1981, it is not entirely unprecedented for a company like Kramer to have a rebrand. What will this mean for the company as they continue without someone with the Kramer family name behind them? Discussing the time for rebranding and shifting goals and what it will mean for the new Kramer.

Finally we look at why data and analytics are more important than ever in the digital era. Insufficient data and poor management of those metrics can be a hamper to a company’s bottom line. We can get all kinds of data and numbers for performance and engagement, but they can only go so far without someone to actually parse that information and deliver it in a way that it can be enacted on. So what is the importance of ‘Big Data’ on the AV industry?

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