Friday, December 8, 2023
Widgets Magazine
YOU ARE AT:ResiWeek 391: Pay Attention

ResiWeek 391: Pay Attention

Feel, Touch, Experience

It’s time to take a look at the latest news and stories surrounding the residential side of the AV industry. Joining us this week is Software Development Manager for Blackwire Design Seth Johnson and Director of Residential Sales for SurgeX Chad Russell.

We somehow have a supply chain story this far into 2023! To be fair, it’s more of a hindsight look by Vanco about lessons learned in the midst of supply chain transgressions. And in another way, there are still some integrators who are struggling to bring products to projects in a timely matter and forced to improvise. What’s the state of solutions in the latter half of the year?

It sounds a bit antithetical to say “Stop Selling Products!”, but that’s exactly what Katye McGregor-Bennett is telling us in an article from Residential Systems. What she means is that integrators should be selling the experience that comes with a solution rather than the shiny box itself. We discuss how to put those experiences on display for customers to witness.

ProSource has launched a new “sales playbook & training pathway” for their members. As the name would suggest, this looks to help salespeople through skills such as budget qualification and lead generation. Discussing the sales side of residential AV and how integrators should be focused.


Links to sources: Notes:
  • AVNation studios production equipment provided by Shure and Vaddio.
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