Widgets Magazine

The AV Profession 5: Same Side Selling with Ian Altman

We are continuing to help audio visual integrators, managers, and those who run the business of AV continually sharpen their business skills. Today we are launching our AV Profession book club with best-selling author, speaker, and selling coach Ian Altman. Ian spoke at AVIXA’s AVEC last year and has coached thousands through his process of selling with the client, not against them. Stay tuned for next month’s interview where you can ask questions of the author.


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