GSX 2025: Power of AV for Security Operations

When GSX 2025 (Global Security Exchange) opens its doors this September, it will once again unite security, IT, and AV professionals under one roof to explore how technology is shaping safer, smarter operations. Hosted by ASIS International, GSX is widely regarded as one of the premier global events for physical security—and for AV professionals, it’s a chance to see just how deeply audiovisual systems have become woven into mission-critical environments.

From pop-up road barriers and bulletproof vests to paging systems and video walls, GSX covers the full scope of security technology. And while AV may only represent a slice of the show’s footprint, its role in security operations is expanding rapidly. In control rooms, dispatch centers, transportation hubs, and corporate security offices, AV technology is often the visual interface that drives real-time decision-making.

Why AV for Security Operations Matters

The past decade has seen the completion of convergence between AV, IT, and security systems. Gone are the days when CCTV systems, access control, and digital signage were isolated silos. Today, these platforms share infrastructure, data, and workflows.

For AV integrators and decision-makers, that means opportunity and responsibility. Video walls, distributed audio, and integrated alerting systems are no longer just communication tools. They’re core components of situational awareness.

AV for security operations enables teams to:

  • Visualize multiple data sources in a single, operator-friendly interface.
  • Collaborate quickly across locations during critical events.
  • Integrate alerts and triggers from security systems into visual displays.
  • Archive and replay events for training, investigation, and process improvement.

GSX is one of the few trade shows where AV leaders can see these capabilities demonstrated in a realistic, operational context side-by-side with the broader security ecosystem.

VuWall’s Role at GSX 2025

For VuWall, GSX is the ultimate platform to show how AV elevates security operations. The company will be exhibiting inside the InfraGard booth, a unique collaborative space organized by the FBI-affiliated nonprofit dedicated to public-private security partnerships. Staffed by retired FBI professionals, the booth assembles a complete control room environment, with contributions from multiple manufacturers.

VuWall’s technology will drive the video wall at the center of the demo, giving attendees a first-hand look at how operators can manage, distribute, and react to visual information in real time. The displays, provided by LG, will be paired with control consoles from Evans and integrated with a range of other systems, making it a true showcase of how AV, IT, and security tools come together in the field.

Technology Highlight: AVenue by Parker Group

A standout feature in this year’s booth is the integration of AVenue by Parker Group, an IP video recording solution specifically engineered for command-and-control applications. Historically, video walls in control rooms have only displayed live feeds. AVenue changes that by enabling synchronous recording of dozens of IP streams, complete with DVR-style controls.

For security operations, this is a breakthrough. Operators can now:

  • Pause and rewind live video wall feeds without interrupting operations.
  • Bookmark incidents for later review.
  • Analyze “what was on the wall” during a specific event—not just what a single camera captured.

Whether it’s reviewing a missile test, coordinating wildfire response, or investigating a facility breach, the ability to play back the entire situational view adds a new dimension to operational awareness. At GSX 2025, VuWall will route all IP video streams through AVenue’s media server before they hit the video wall, demonstrating this capability in action.

Education and Expert Insights

GSX isn’t just about exhibits. It’s also a hub for learning. VuWall’s Nick Mathis, alongside AVenue’s CTO, Ray May, will present a session on AV for Control Rooms, exploring how AV technologies integrate with security workflows to improve operator efficiency and decision-making.

With attendees ranging from airport security managers to Homeland Security representatives and local emergency dispatchers, the session will speak directly to the professionals tasked with turning real-time data into rapid, informed action.

Who You’ll Meet at GSX

The audience at GSX reflects the breadth of the security industry and the variety of environments where AV for security operations is deployed. Past attendees have included:

  • Airport and transportation hub security teams
  • University campus security directors
  • Emergency operations center staff managing flood, storm, or wildfire response
  • 911 and fire dispatch centers
  • Departments of Transportation and Corrections
  • Federal agencies from Homeland Security to the Department of Defense

These are the decision-makers and end users who rely on AV to see, understand, and act in critical moments.

Why Attend GSX 2025

For AV and IT decision-makers, GSX offers a unique vantage point. You’ll not only see cutting-edge security products, but also learn how your AV systems fit into the bigger operational picture. Whether you’re designing a new control room, upgrading a corporate security center, or integrating AV with existing security infrastructure, GSX is where you can see what works—and how it works before deploying it in the field.

Learn More

GSX 2025 will take place September 29 through October 1 in New Orleans. Whether you’re in AV, IT, or security, this is the place to see AV for security operations in its most advanced and integrated form.

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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