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Friday, July 12, 2024
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Jazz jam with Samsung digital signage

Renovated center leverages SOC tech

Jazz scoreboard
Utah Jazz player info during game

Fans and patrons attending the NBA playoffs at Vivint Center in Salt Lake City may not know this, but they are in the midst of an audiovisual and digital signage first. Vivint, the home of the Utah Jazz, is the first stadium-wide deployment of Samsung’s SOC (system on chip) displays. There is not a single media player behind any of the over 600 displays throughout the facility.

Revel Media Group lead the charge on the renovation BJ Vander Linden and his team at Larry H. Miller Sports and Entertainment (the owners of the Jazz and the Vivint facility) undertook in the summer of 2017.

Vivint was approaching 25 years old when the owners of the Jazz decided to renovate. “We were looking to change the way we presented the game and the experience”, Vander Linden explained. “My biggest competitor is your living room. I have to create an experience worth attending.”

Vivint main entrance
main entrance to Vivint Center

As soon as you enter the facility from the main entrance you are able to see the court and bowl. The design was to make the fans experience the excitement of the game as soon as they walked into the center. There are “porch” areas at either end of the court that can be rented out for meetings, parties, or to watch the games with friends. The Larry H. Miller group took out 1,500 seats to add an additional one-inch width to each seat. There is also enough wireless access to support 8,500 concurrent connections. The experience of the fan was top-of-mind throughout the renovation.

When it came to signage, Matt Dopp and Brian Fitzpatrick from Revel lead the way, though it wasn’t easy to get the go ahead at first. There was some initial pushback on the idea of detouring from the traditional digital signage deployment of display and media player combination. Dobb and Fitzpatrick ran the financials and were able to realize over $1 million USD in savings by leveraging Samsung’s SOC infrastructure.

The next hurdle was time. The Jazz stop playing in late May or early June. The next event was a concert in mid-August

Jazz Samsung SOC display
Samsung SOC display installed at Utah Jazz

With twelve different resolutions throughout the Vivint center, Revel had to deliver the same content in various ways. Once the artwork is approved and sent to their team, Revel encodes and makes twelve variants of the original; once for each type and screen resolution.

The overall reception of the renovation has been positive, according to Van Linden. “This year we hit twelve-thousand season ticket holders and held our 59th straight sold out game.”

Revel created a custom software package that leverages several content management systems (CMS) point of sale and menu board systems, as well as live video. The custom software takes all of these disparate systems and acts as the conduit into the Samsung SOC system, all through a network connection.

Revel team at Utah Jazz
Matt Dopp and Brian Fitzpatrick of Revel

Matt Dopp condenses what he sees as the success between Revel and the Utah Jazz, “we’re a communications company; we just happen to use digital signage to help people communicate.”

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Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.


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