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Samsung Give Helps to Partners During InfoComm 2021

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As part of our continued coverage of InfoComm 2021, AVNation talks with Samsung. Chris Mertens, VP of Sales, Samsung Electronics America talks about how Samsung helped its partners through the pandemic. 

“At the beginning of the pandemic, we were seeing trends out in the marketplace, working with end customers, working with our partners and distributors. The big thing was that Samsung has is its footprint in the electronics industry and who we see work with our consumer side. We were providing that insight back to the marketplace… providing that back to both the end-user community as well as the reseller community to help guide them on where they could do installations and where they can begin to move forward with the business of the day,” Mertens explained.

Mertens also talks about how Samsung is trying to combat the supply chain issue plaguing the AV industry. 

“What we did early was we worked with our partner community or distributors to do very long-term POs. That means we were positioning orders from our factory as far out as 9 to 12 months.”

Watch the full interview and our complete coverage of InfoComm 2021 on our website.

AVNation is a news outlet made by and for audiovisual professionals. Every one of our panelists, writers, producers, and hosts has worn a hat or several within the AV industry. It’s this unique experience that gives us a fresh look at the industry as a whole and allows us to engage with end-users, technology managers, IT managers, and AV integrators in a meaningful way. Everything that AVNation does in events like InfoComm and CEDIA Expo is in part made possible by our supporters and underwriters who provide financial support for AVNation. If you have questions about the shows or have a unique experience to offer please contact AVNation by clicking here. We are always looking for different viewpoints within the AV industry.


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