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Kramer Presents New Vision and Brand at ISE 2022

Kramer is set to unveil its vision for the future to the wider AV industry today at ISE 2022. Their plans for the future include new strategic developments and brand evolution. An audio-visual pioneer with over 40 years of experience and 20+ offices worldwide, Kramer has spent the last year undergoing a business transformation with a goal to triple revenue in the next three years.

The Kramer transformation

Visitors to Kramer’s booth at ISE, the world’s leading audio-visual and systems integration exhibition, will experience first-hand the company’s new brand and vision.

Kramer’s vision is to meet this demand by creating technology to power engagement through the world’s most intuitive end-to-end audio-visual experiences. By focusing on the always-on collaborative needs of our new hybrid world, Kramer is pivoting to navigating the intersection of the physical and digital and supporting stronger end-user engagement than ever before.

This is also reflected in Kramer’s new branding. Focusing on the modern needs of the end-user, the new visual identity and themes represent seamless and infinite connections – the very same offered by Kramer’s technology.

Introducing new products and solutions

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The latest Kramer products will also be on show at the ISE booth, including the KDS-7 portfolio of high-performance and scalable AVoIP solutions, the new line of Kramer collaboration devices, and new features to the VIA platform. Plus, the company’s latest software solutions will be demonstrated, following Kramer’s acquisition of a hybrid computing organization, UCWorkspace.

Kramer experts will be on hand at the booth to discuss current trends in the industry, how they’re reshaping organizations worldwide, and ways in which Kramer’s technology can help visitors to navigate the future of communication and collaboration.

“The last couple of years have transformed the need for high-quality audio-visual experiences. Now that physical and digital interactions are given increasingly equal footing, every organization requires an end-to-end technology partner to help it power immersive creativity, expression, and connectivity,” said Gilad Yron, CEO at Kramer. “Kramer’s transformation reflects this. We’re helping our customers to connect with people across multiple platforms for stronger inclusiveness, closer relationships, and greater collaboration. We can’t wait to showcase this vision, and our new brand, to the world at ISE 2022.”

The ISE exhibition will take place at the Fira Barcelona Gran Via Conference Center in Barcelona, Spain, from 10th – 13th May 2022. Kramer will be exhibiting at Booth 3B350 in Exhibit Hall Area 3. For more information, please visit https://www.iseurope.org/exhibitors/kramer-electronics-ltd.

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