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CES 2024 Warping into Commercial AV

Covering CES 2024 for Pro AV

The AVNation crew, along with 130,000 other people, headed to Las Vegas for CES 2024. But wait, you might say. AVNation is interested in commercial AV. Yes. Which is why we went to the biggest consumer technology show. You’ll see coverage from different angles. The bottom line is that technology is a spectrum. This year the press and attendees were amazed at direct view LED (DVLED) and transparent displays. Almost as if they had not been to an InfoComm or ISE the past three years. Because they hadn’t. Commercial and consumer tech drives each other. That’s why we headed to CES. That, and the tacos.

CES 2024 was touted as being the Year of AI. Boy was it. On every floor, in every suite presentation, AI was the center point of the universe in Vegas. AI was in the toilets, campers, and the AARP booth. More importantly, artificial intelligence was almost on overload. This post will mostly deal with displays and display technology. We’ll cover the grub protein and FPGA-AI chip in another blog.

Transparent OLED! What?

LG Electronics has unveiled a striking new television concept that is quite literally see-through. The prototype “Signature OLED T” model, showcased at the annual CES technology exhibition in Las Vegas, incorporates an ultra-thin OLED (organic light-emitting diode) panel that allows objects to be visible through the screen when not in use.

LG claims it is the first time a transparent self-lit TV screen has been created. The early-stage product represents the pinnacle of the company’s advances in display technology over recent years – following on from last year’s rollable OLED screen demonstration.

The slick minimalist television has been designed to blend seamlessly into modern living spaces. The Korean firm has even developed an optional cabinet with an integrated “Zero Connect Box” to house the screen and eliminate messy cables.

However, no details regarding pricing or availability have yet been announced, so it remains to be seen whether this fantastical product ever progresses beyond the prototype phase. We could see this latest iteration of a transparent display in places like museum installations or digital signage.

Samsung OLDE Goodness

Amongst the plethora of television sets unveiled at the annual CES tech show in Las Vegas, South Korean firm Samsung has won plaudits for its new S95D OLED model.

Building on the successful technology of last year’s acclaimed models, the S95D introduces an innovative matte, anti-glare display. Dubbed “OLED Glare Free”, Samsung claims its proprietary treatment combats the reflective issues which can affect standard OLED screens in bright ambient light conditions.

In side-by-side demonstrations, the benefits of the anti-glare coating were clearly evident, eliminating distracting reflections while maintaining image clarity. Samsung has seemingly

CES 2024 Samsung Chip
CES 2024 Samsung Chip

taken the glare-reducing innovations from its popular Frame TV and successfully applied them to OLED for the first time.

 

In side-by-side demonstrations, the benefits of the anti-glare coating were clearly evident, eliminating distracting reflections while maintaining image clarity. Samsung has seemingly taken the glare-reducing innovations from its popular Frame TV and successfully applied them to OLED for the first time.

The S95D also incorporates Samsung’s latest Neo Quantum processor for enhanced upscaling and contrast, plus Dolby Atmos audio. Whilst relatively iterative in nature, the handy glare-busting addition makes the S95D one of the more practical OLED advances seen amongst the more exotic CES concepts.

CES 2024 Innovation

On AVWeek 647 we discussed whether the pendulum had swung over to commercial AV driving innovation. UCLA’s Joe Way said the pendulum was stuck in the middle with both sides contributing to the push forward. Keep watching AVNation for more coverage of CES 2024 and how it impacts AV.

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