Epson Settles Projector Brightness Lawsuit: AWOL Vision to Correct White Brightness Specification on LTV-3000 Laser Projector From 3,000 Lumens Down to 2,000 Lumens

Epson has reached a settlement with AWOL Vision, addressing deceptive advertising practices related to the brightness of the LTV-3000 Pro and LTV-2500 laser projectors. Under the agreement, AWOL Vision will revise its White Brightness specifications, reducing the LTV-3000 Pro’s brightness from 3,000 to 2,000 Lumens and the LTV-2500’s from 2,600 to 1,700 Lumens. Moving forward, AWOL Vision will adopt the ISO 21118 standard, a globally recognized method for measuring White Brightness. Epson emphasized the importance of this standard in providing accurate information to help consumers make informed decisions.

Epson’s action highlights its commitment to maintaining transparency and trust in the AV and IT industries. The company cautions consumers to be aware of misleading metrics like “Lux” or “LED lumens,” which often lack standardized accuracy. By promoting the use of standards such as ISO 21118 and the ICDM’s Information Display Measurement Standards (IDMS), Epson aims to protect consumers and enhance the integrity of the projector market.

Epson today announced it has reached a settlement with AWOL Vision for a lawsuit highlighting deceptive advertising practices surrounding the company’s LTV-3000 Pro and LTV-2500 laser projector models. Under the settlement terms, AWOL Vision will correct previously misstated White Brightness specifications worldwide for the LTV-3000 Pro, reducing 3,000 Lumens down to 2,000 Lumens, and the LTV-2500 projector model, reducing 2,600 Lumens down to 1,700 Lumens, to accurately reflect brightness claims. Moving forward AWOL Vision will use ISO 21118, the internationally recognized standard for measuring a projector’s White Brightness. White Brightness measured in Lumens using ISO 21118 is a critically important specification relied on by consumers when making a projector buying decision.

“When projector brands use the same, internationally developed and published standards, it protects consumers and establishes trust within the industry,” said Mike Isgrig, vice president, consumer sales and marketing, Epson America. “AWOL Vision’s commitment to use internationally published and accepted standards (such as ISO 21118 for White Brightness) moving forward for their entire product line will provide accurate White Brightness information for consumers.

The initial complaint against AWOL Vision was made as part of Epson’s ongoing efforts to ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The corrected specifications are now accurate White Brightness claims, benefiting consumers, the retail channel, and the larger industry. Unfortunately, there has been an influx of projector brands that are clearly providing misleading brightness claims. Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens,” or “Lamp Brightness” that fail to follow standardized methodology and therefore materially impacts a consumer’s ability to compare performance of projectors, especially when shopping on Amazon and other online marketplaces.

Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector color brightness is defined. The ISO standard that defines projector White Brightness is ISO 21118. In addition, the U.S. member body for ISO – ANSI (American National Standards Institute) – has adopted ISO 21118, underscoring ISO 21118 as the industry standard for White Brightness. When these standards are followed, there is zero ambiguity regarding how projector brightness is properly measured, advertised and compared.