Extron Welcomes Industry Veteran Kirsten Nelson as New PR Manager

Extron has appointed Kirsten Nelson as its new Public Relations Manager. With more than 25 years of experience across journalism, publishing, and technology communications, Nelson brings deep expertise in telling clear, meaningful stories around technology and the people behind it. Her role will focus on strengthening Extron’s communications and building closer connections with integrators, consultants, and the wider AV and IT ecosystem.

Nelson is widely respected for her leadership in industry media and for creating long-running editorial programs that highlight innovation and talent. Her move to Extron signals a continued focus on thought leadership, transparent communication, and a more human-centered approach to sharing how AV and IT technologies solve real-world challenges.

Extron today announced the appointment of Kirsten Nelson as Public Relations Manager. Nelson has over 25 years of experience in the professional AV industry, encompassing publishing, journalism, technology communications, event programming, and hosting. Her background in editorial direction and content strategy will enhance Extron’s communications and strengthen its relationships.

“Joining Extron is a natural extension of the work I’ve always been passionate about, highlighting the people and ideas driving meaningful change in AV,” said Nelson. “This new role allows me to bring together decades of storytelling experience and a deep respect for the integrator and consultant communities to help share Extron’s vision in more connected, human-centered ways.”

“Kirsten has a long-standing reputation for connecting people, ideas, and innovations in the AV industry,” said Casey Hall, Chief Marketing Officer at Extron. “We’re pleased to welcome her to the team as we continue to expand our global communications strategy.”

Nelson’s career highlights include serving as lead editor at Systems Contractor News for over 16 years and co-founded Residential Systems magazine. She created and launched multiple award-winning editorial franchises that continue today, including the SCN Nine (recognizing talented newcomers in the industry), the prestigious SCN Top 50 Systems Integrators list, the SCN Hall of Fame, and Executive Q&A interview series. Nelson won the WAVE (Women in AV) Mentor Award in 2013 and was named to the SCN Hall of Fame in 2025. Her efforts have contributed to major industry initiatives, including AVIXA’s Center Stage at InfoComm. She also founded Cohort Assemble, an event series that focuses on creative technology and immersive experience design. Her appointment reflects Extron’s ongoing commitment to thought leadership and strategic communications.