Samsung Expands Eco-Conscious Signage Offerings with 13” Color E-Paper

Samsung Electronics America has introduced a new 13-inch Color E-Paper display (EM13DX) in the U.S., expanding its eco-conscious signage portfolio for retail, hospitality, and workplace environments. Designed as a compact alternative to printed signage, the display uses digital ink technology to deliver paper-like visuals with ultra-low power consumption, using energy only when content is updated. This enables businesses to easily refresh menus, promotions, and internal communications without recurring printing costs or operational delays.

The new model is A4-sized, lightweight, and flexible for deployment across various touchpoints like counters, shelves, and lobbies. It also emphasizes sustainability, featuring a housing made from recycled plastic and bio-resin derived from phytoplankton, along with fully paper-based packaging. Content can be managed locally via the Samsung E-Paper App or remotely through Samsung’s VXT platform, allowing centralized control, real-time updates, and accurate content previewing for efficient digital signage operations.

Samsung Electronics America today announced the U.S. launch of the 13-inch Samsung Color E-Paper (EM13DX), expanding its Color E-Paper lineup with a compact display designed for retail, restaurant, hospitality, and workplace environments.

Combining advanced digital ink technology and ultra-low-power operation, the display provides a practical alternative to traditional printed signage. Businesses can quickly refresh promotions, menus, schedules, employee updates or customer messaging without the time and operational effort required to print and distribute new materials.

The display’s vivid, paper-like visuals ensure that messaging is clear and engaging, helping businesses capture attention and communicate more effectively with customers and employees. The 13-inch Color E-Paper is also the world’s first display designed with a bio-resin housing derived from phytoplankton, marking a new step in sustainable product design.

“Modern businesses need signage that keeps pace with rapidly changing operations,” said Jonathan del Rosario, Head of Product, Display Solutions, Samsung Electronics America. “With the new 13-inch addition to our Color E-Paper lineup, Samsung is delivering a compact, ultra-low power display that’s easy to install in high-visibility areas. Organizations can keep customers and employees updated with the latest information without the added cost and effort of constantly reprinting materials.”

Flexible deployments across different environments

Similarly sized to an A4 sheet of paper, the 13-inch Color E-Paper offers a versatile signage solution for a wide range of environments from retail shelves and restaurant counters to hotel lobbies and office workspaces. Its compact, lightweight design makes it easy to place where printed materials have traditionally been used, while also allowing businesses to update information in real time.

Building on the success of Samsung’s 32-inch Color E-Paper, this new 13-inch model expands deployment possibilities. Organizations can deploy digital signage to more locations and use cases than ever before, from small counters and doors to high-traffic public spaces, while maintaining consistent, high-quality visuals and ultra-low power operation. Unlike static printed signs, the Color E-Paper content can be refreshed instantly, reducing the expense and time put toward regularly replacing paper signage – no more ordering, printing or manually replacing signs for promotions, menus, schedules or updates. Plus, flexible mounting options¹ make it easy to reposition displays as layouts or promotions change.

Eco-conscious signage with ultra-low power operation

The 13-inch Color E-Paper is designed to help businesses meet their strategic objectives and environmental goals. The display maintains static images at zero watts, requiring energy only for content updates. This ultra-low-power operation helps minimize energy consumption while maintaining reliable image quality.

The display’s housing has been independently verified by global safety and sustainability certification organization UL to contain 45% recycled plastic and 10% phytoplankton-based bio-resin. Compared with conventional petroleum-based plastics, this material innovation can reduce carbon emissions in manufacturing by more than 40%.

Eco-conscious considerations extend to packaging as well. The Color E-Paper’s box, cushioning and accessory boxes are made from 100% paper, underscoring Samsung’s own commitment to environmental responsibility.

Easy content management with Samsung E-Paper App and VXT

Samsung Color E-Paper supports simple content management for both local and remote operation. The Samsung E-Paper App, available on Android and iOS devices, allows staff to update and manage content locally from mobile devices.

The display is also compatible with Samsung Visual eXperience Transformation (VXT), Samsung’s cloud-based content and device management platform. VXT allows teams to remotely manage hardware settings, troubleshoot devices and create and deploy content from a centralized platform.

For Color E-Paper deployments, VXT includes tools to preview content and check color accuracy before publishing, helping ensure messaging appears as intended.