Ross Video Expands Beyond Broadcast into Experiential Technology at ISE 2026

As experiential AV continues to reshape museums, public venues, and immersive environments, Ross Video is redefining how broadcast-grade technology supports storytelling. At ISE 2026, AVNation’s Tim Albright spoke with Martin Kuhn of Ross Video about how the company’s decades-long broadcast legacy is now powering automated, experience-driven environments.

With more than 50 years of experience in broadcast production, Ross Video is known for reliable switching and signal distribution. At ISE 2026, the company highlighted how that foundation now supports experience-driven installations in museums, public venues, and immersive environments where automation replaces manual operation.

Kuhn explained that Ross Video’s experiential solutions combine video, lighting, control, and sensor-based automation to create unified environments that respond to audience movement. In a museum setting, for example, motion sensors can trigger content playback, lighting changes, and show sequences automatically, removing the need for on-site operators.

Ross Video approaches experiential projects by balancing two critical priorities: creative vision and operational trust. While creative teams push for bold, immersive storytelling, operational stakeholders require systems that function reliably every day. Ross often serves as a bridge between these groups, helping translate ambitious ideas into dependable, maintainable solutions.

Early involvement is key. Ross encourages integrators, IT managers, and designers to engage with its team during the concept phase, ensuring technology enhances creativity rather than limiting it. This collaborative approach helps maximize long-term value and reduces risk during deployment.

By blending creative flexibility with broadcast-grade reliability, Ross Video continues to expand its role in experiential AV solutions, while maintaining the operational confidence that defines its broadcast heritage.

To learn more about Ross Video’s broadcast and experiential solutions, visit Ross Video. Watch the full interview and explore more ISE 2026 coverage at AVNation.tv.