Fail to Plan, Plan To Fail
Sometimes it goes without saying, but marketing is a key pillar of having a successful business. Even if you have the absolute best product, how is anyone supposed to know if you aren’t telling someone? On this episode of AVSocial, we discuss successful marketing strategies and tactics, finding value in your metrics, and what it means to become proactive instead of reactive in marketing.
- Karen Kleindl – Karen on LinkedIn
- Jane Johnson – Pivot Communication
AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins.
Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry.
Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry.
AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at email@example.com