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It Just Works

Whether the river is green or blue, we are here to get the latest news from the commercial side of the AV industry. This week we are joined by Director of Marketing & Communicnations for PSNI Global Alliance Hailey Klein, Director of Systems Solutions at QSC Cory Schaeffer and Technical Sales Engineer for Audinate (as well as host of our own IT Factor show) Frank Padikkala.

Extron’s lastest LinkLicense upgrade looks to integrate their SMP 300 Series with the Yuja video platform. This enables their streaming media processors to publish on-demand and live video content for space like higher edcuation. We have previously discussed the evolution of hybrid solutions within the corporate and work environments, and now we look at the higher education space. What does technology like this mean for campuses as a set of students start to return to the physical space? Discussing the remote side of education, and also breaking the news about the demise of snow days to our host.

The city of Shenzhen was placed on total lockdown last Sunday due to an outbreak of COVID cases. The lockdown is set to lasta week to administer tests to the 1.75 million residents within the city. The reason that this story comes across our desk is the fact that Shenzhen is one of the largest manufacturing spots in the world, from electronics to cars. In addition to the ongoing war between Russia and Ukraine and the supply chain shortages we are already facing, this one week could make a large impact on the AV industry. So the simple question is, what can we do about this in the meantime? Is it as simple as making do with what we have now, or more about relying on software as opposed to hardware? Looking at this situation and what integrators can do for their businesses as it unfolds.

According to Windows Insiders, Microsoft may be getting ready to bring ads within their own products. A recent developers’ build of Windows 11 showed an ad for a Microsoft service within File Explorer. Advertisements are ubiquitous, being as pervasive as previously lampooned in a certain 1992 film. It is getting to the point that ads are showing up on the jerseys of players for Major League Baseball as one of their new agreements in the upcoming season. The question isn’t quite “should AV programmers take advantage of ads” and moreso “is this future of advertising in products inevitable?” Looking at this argument from both the side of integrator and consumer.

Notes:

• AVNation studios production equipment provided by Shure and Vaddio.
• PSNI’s fundraiser for Hope for Ukraine can be found here.  
• More information PSNI’s Supersummit Event can be found here.

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