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Upside-Down And Inside Out

Happy fourth of July, everyone! Even though it’s a holiday, we are obligated to bring you the latest news coming out of the commercial side of the AV industry. We’re joined by Market Development Manager for Starin Marketing Chris Neto and Senior Design Engineer for ProMedia Audio Video Rebecca Sullins.

AVIXA has released their latest Pro AV Business Index for May of this year. Despite decline within the Sales Index numbers, there looks to be a good amount of growth for the industry. Shows are slowly but surely coming back to the live event space, but we are still dealing with supply chain shortages, market inflation and other economic risks. Is there a silver lining to be had in all of this?

USAV has now rebranded themselves to EDGE. Not related to AVPro Edge, the guitarist for U2 or that character from Final Fantasy IV. Rebrands are not a new thing for the AV industry. We’ve had Poly come out of Plantronics and Polycom, and on the Residential side SnapAV went to Snap One. What does it take to successfully re-invent your company’s entire image, and will this one make a huge difference for Edge? And apropos of Snap One, is there something to be said about AV companies trying to file off the “AV” part of their name?

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