Taming The Wild West Of Digital Signage
It’s crazy to think that Integrated Systems Europe is just a few weeks away. Even crazier is that the trade show has grown so much internationally that the RAI in Amsterdam isn’t big enough to hold the over 80,000 attendees that come to see the latest in the AV industry, moving to Barcelona in 2021. On this episode of Digital Signage Digest we discuss the dedicated space for digital signage on the show floor, the advances in display technology, and the changing roles on content managing systems.
Digital signage has emerged from the traditional out of home advertising market. The traditional methods of billboards and bus shelter signs has given way to dynamic screens and interactive backend systems. Commercial audiovisual integrators can certainly have a hand in putting these digital signage systems into place. These AV pros have the history and expertise in running the cable, specifying the correct display, and deploying the hardware that makes the digital signage industry run. The other side of digital signage are the creatives. Audiovisual integrators can gain this expertise by partnering or hiring the creative teams required to turn regular displays into digital signage experiences.
Llanor Alleyne hosts our monthly look at the digital signage industry, Digital Signage Digest. This program is a hybrid news and topic program. Llanor will highlight a news story impacting the digital signage industry but also go deeper with various topics that are crucial to the market.[subscribedsd]