The Power of Working Together
If we want the AV industry to grow on a global scale, we should look to expand the range of diversity within our circles. On this episode of Digital Signage digest we discuss diversity within the AV industry, how encouraging diversity can strengthen and grow the space, and what integrators can do for the space. We also talk to Khalil Williams from Design Electronics about his experience working on the Hamilton Exhibition in Chicago, and what went into the AV systems and digital signage within the exhibit.
Digital signage has emerged from the traditional out of home advertising market. The traditional methods of billboards and bus shelter signs has given way to dynamic screens and interactive backend systems. Commercial audiovisual integrators can certainly have a hand in putting these digital signage systems into place. These AV pros have the history and expertise in running the cable, specifying the correct display, and deploying the hardware that makes the digital signage industry run. The other side of digital signage are the creatives. Audiovisual integrators can gain this expertise by partnering or hiring the creative teams required to turn regular displays into digital signage experiences.
Llanor Alleyne hosts our monthly look at the digital signage industry, Digital Signage Digest. This program is a hybrid news and topic program. Llanor will highlight a news story impacting the digital signage industry but also go deeper with various topics that are crucial to the market.